Writing a Killer CTA - 2 Key Elements for Maximum Conversions

Email marketing is known for having a great ROI, and for being one of the best ways to make a profit from your website's audience.

But not everyone has the same level of success with it. Many entrepreneurs and inexperienced marketers struggle to get the conversions they were hoping for.

Usually, they're doing something wrong. But the good news is that it can be fixed.

There's one big mistake that can make or break your email marketing campaign. It's surprisingly common to send out emails with no call to action, and if you do, your chances of making a sale drop dramatically.

CTAs are vital.

You need to compel the email's recipient to do something, whether it's signing up for a webinar or buying a product that's on sale.

But how do you persuade the reader to take action?

In a recent post at Copyblogger, Rainmaker Digital's editor-in-chief, Stefanie Flaxman, explains the two key elements of a great CTA.

What’s special about your offer?

So, now that I’ve reminded you to double-check all the information you send to your email list, let’s discuss the copywriting lesson that was accidentally sent to me:

What else can you add to make a reader say “yes?”

1. When you’re ready to make an offer, the first part suggests including words like:

Free

Personalized

Complimentary

Customized

If you craft your own content and copy, you may take information you’re quite familiar with for granted. See if you’ve forgotten to communicate any powerful benefits as you review your writing.

2. The second part suggests creating a sense of urgency with phrases like:

For a limited time only

Only 7 remaining!

Ultimately, you want to reveal the details that compel your prospect to take action immediately.

Talk to one person intimately, as if you’re sharing the secrets of a great deal they need to act on right away. Explain why it wouldn’t make sense to wait.