There's an old saying about business success:
“It's not what you know, it's who you know.”
Getting in touch with the right people can have powerful effects for your company.
When you're selling a product or a service to other businesses, you find yourself doing a lot of cold email outreach.
And much of the time, you're trying to get in touch with decision makers.
Reaching powerful CEOs with a sales proposition is easier said than done, especially via email.
Finding a reliable address can be tricky — after all, no one wants tons of spam, so publishing your email address publicly isn't always wise.
Even if you do manage to send a meticulously crafted email, you'll still sit there wondering whether you'll ever get a response.
Fortunately, there are tech tools out there designed to make this whole process a lot easier.
Three of the best include Yesware, a tool that tells you whether a prospect opened your email; Data.com connect, which generates prospect lists; and Rapportive, which helps you find ways to reach out to people via social media.
1. Yesware
Do you ever wonder if prospects even open your emails?
With Yesware, all that guesswork is a thing of the past.
You can track every email you send with this game-changing tech tool. Yesware easily enables you to see whether or not your emails are opened — and how many times they’re opened.
The premium version of this software also allows salespeople to integrate Salesforce information with a Google or Outlook calendar and email. Even without the premium version, you can still track your email correspondence with prospects to close more sales.
2. Salesforce’s Data.com Connect
If you’re not using this simple tool, you’re missing out on potential sales.
The Data.com Connect tool creates a prospect list catered to your target market. For example, you can download a list of top CEOs in your area and access their emails, addresses and phone numbers.
Salesforce allows you to pay by the lead, so you won’t have to worry about getting stuck in a subscription service. You’ll want to double-check the leads — the information is only about 75 percent accurate — but this tool provides a great starting point as you develop your prospect list.
3. Rapportive
When you’re trying to reach CEOs of Fortune 500 companies, email addresses are rarely listed on the contact page of the website. Instead, you usually have to test out possible variations before landing on the right email address.
It can be a real pain.
Rapportive offers a Google Apps plugin that allows you to hover over an email address to see any associated social media accounts, including LinkedIn, Facebook and Twitter. Use the tool to quickly test multiple email variations, and you’ll never again waste time sending emails to the wrong address.
For more great tech tools that can help you close more sales, check out the full post at Entrepreneur.
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