Blog content doesn't have to be a one-and-done deal.
Once you've published a post, you can get more mileage out of it at a later time.
Whether you decide to republish it because it didn't get much attention the first time around, or you're adding updates in light of new industry developments or new algorithm changes,
You can keep tweaking your best content well into the future.
If an article just didn't get the level of performance you were hoping for, you may want to try updating and republishing it.
In a recent blog post, Razor Social explains why this can be a good idea for revitalizing underperforming content.
Your article is ranking on the second page of Google.
More than 90% of people do not click past the 1st page of the Google search results.
Imagine how much traffic you’d be missing out on if your content ranked at the top of page 2!
By updating, republishing, and promoting the content, you’ll get more shares and more links to your article which means you have a good chance of pushing it onto page 1.
If you leave it as it is, your chances of improving your content’s position in search results will only go down due to the constant flood of new and relevant content published by your competitors.
If your content is not out of date you might just optimize it a little bit for SEO.
It is a type of article that you periodically update.
If you are writing about a topic that is prone to changes, you should update your article regularly to reflect those changes.
For example, if you are writing about social media tools, with so many changes happening in that space you’ll want to make sure your content is regularly updated.
There are new tools coming out every day and old ones are changing as well. You don’t want people on your blog to read about the tools or features that no longer exist.
Three years ago I wrote an article about best tools to use for Twitter chats.
This was a very popular article at the time, but more importantly, it continued to bring traffic to my blog.
Since it was published, some of the tools changed in their functionality, one closed, and new tools appeared that were even more useful.
I removed information that was no longer relevant, added new tools, and republished it.
So now, when people find it through Google search, they’ll get up to date information about best Twitter chat tools.
It is a valuable post you want your new audience to see.
If you have a really important article on your blog that is a couple of years old but it effectively convinces your audience about the value you can bring to them – republish it!
Even if the content is not outdated or irrelevant, by republishing it you’ll get a whole new set of eyes on the content.
Of course, you can look for ways to make the article better, like improving the images within the post or adding more content.
You probably have more experience than when you wrote the post, so why not use that to your advantage?
You can learn more about how to breathe new life into old content over at Razor Social.
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