There's a wealth of free information out there about how to start leveraging the power of content marketing to build your brand and strengthen your business.
In an age of inbound marketing and careful audience targeting, content of all kinds is a must-have for just about any type of business.
And there's a lot of info about how to do that. Maybe too much.
It can be hard to wade through all of the many resources that are available out there.
From tips for writing great headlines, to design principles for infographics, to making videos on a shoestring budget, there are many facets to content marketing, and all of them have more than their fair share of articles that talk about them.
In a recent blog post, marketing expert Jeff Bullas has selected just a few of the very best resources out there.
For busy entrepreneurs, this list can provide a great starting point.
These quality blog posts are full of actionable advice you can weave into your own marketing strategies.
Here are four pieces you should really read.
How To Create An Easy Content Marketing Strategy You’ll Actually Use
Brian Sutter (Director of Marketing for Wasp Barcode Technologies) wrote this great piece for Forbes that most marketers should know and need to understand. Creating a content marketing strategy you will use.
It provides great tips and steps on the keys to succeeding at content marketing from goals, automation and conversions. He has made the complex simple.
The secret to its sharing success could be put down to 2 things. A great headline and and a site that gets a lot of organic traffic.
My favourite quote from the post. “Never create a piece of content and only use it once. Every single piece of content you make needs to be reused and recycled”.
Shares – 14,600
Image source: Ascend2
Visual Content Marketing: A Resource Guide for Marketers
Visual content is a great way to maximize sharing. This post provides an exhaustive list of resources that you can use to take your content marketing to the next level.
The top insight from this post: “Creating a series makes your content immediately recognizable”
Shares – 5,900
How to Turn 1 Idea Into 2 Months of Content Marketing
Not surprising to see Content Marketing Institute on the list.
Coming up with ideas and inspiration is the bane of not just authors but also content marketers. Here are some clever tips from Roger Parker on how to create a series of posts and also why it is important.
Top insight: “How often have you come up with an idea that’s too big and too important for a single blog post, but you’re not ready to write a book?”
Shares: 5,500
How to Manage Your Content Marketing in 30 Minutes a Day
Time is precious and you need to get smart about how you use your time as a content marketer. Otherwise you will be trapped behind your desk for the rest of your life!
Aaron Agius’s great guest post on Hubspot reveals the tips, tricks and tactics to make the most of your time.
Top insight: “Reach out to bloggers. While you’re reading through blog posts, take a moment to find the email of the blogger that wrote the piece. Compliment their work, and open up the doors of communication……you will have a surprising number of opportunities from doing this”
Shares – 4,500
You can find more great content marketing resources over at Jeff Bullas's blog.
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