Your digital marketing strategy is incomplete without a powerful armory of copywriting tools.
One of these tools is the power word.
A power word is a specific word, that when used correctly, packs a powerful persuasive punch.
Exhaustive research has been conducted on which power words are the most effective.
Here are some of the most effective power words. Sprinkle them throughout your copy (whether it's a blog, an email, or a Facebook post) for extra successful marketing campaigns.
Before you take a look at these 500+ power words, consider the possibility of launching a brand new information product business. You can build this business from the ground up in as little as 21 days – learn how.
1. Scarcity Words
These are words that trigger a sense of scarcity – that the demand for what you’re offering far exceeds the supply and that they should act quick. Here are some examples that you can use:
• Bargain
• Frenzy
• Frugal
• Gift
• Profit
• Prize
• Bonus
• Instantly
• Reduced
• Deadline
• Instantly
• Jackpot
• Last chance
• Don’t miss out
• Monetize
• Ultimate
2. Mystery Words
Humans have a natural urge to solve mysteries when presented to them. When somebody only gets a piece of the puzzle, they’ll go through hell and back to see the whole picture. Here are some words that appeal to that phenomenon:
• Astonishing
• Shocking
• Banned
• Illusive
• Sneak peek
• Bizarre
• Insane
• Incredibly
• Insider
• Strange
• Stunning
• Blacklisted
• Key
• Top secret
• Censored
• Little-known
• Login required
• Unbelievable
• Classified
• Unconventional
• Concealed
• Lost
• Classified
• Confidential
• Elusive
• Extraordinary
• Forbidden
• Hidden
• Lost
• Members only
• Myths
• Odd
• Shocking
• Private
• Restricted
• Ridiculous
• Stunning
• Thought-provoking
• Unexplained
• Unusual
3. Lazy Words
People naturally go for the path of least resistance – use these words to appeal to people’s natural tendency to go for easy ways out:
• Accessible
• Freebie
• All-inclusive
• Basic
• Guide
• Pattern
• Building blocks
• How-to
• Cheat sheet
• In less than
• Clear
• Plain
• Complete
• Instant
• Ready
• Itemized
• Comprehensive
• Roadmap
• Downloadable
• Simple
• Easy
• Economical
• Smooth
• Efficient
• Effortless
• Model
• Manifest
• Manageable
• Steal
• Plug-and-play
• Template
• Now
4. Desire Words
Use these words to take advantage of people’s cravings and desires:
• Alluring
• Sexy
• Brazen
• Captivating
• Lovely
• Compelling
• Crace
• Magnetic
• Mischievous
• Enchanting
• Engaging
• Obsession
• Exotic
• Passionate
• Exposed
• Uncensored
• Forbidden
• Riveting
• Intriguing
5. Vanity Words
Vanity is one of the chief driving forces for making purchase decisions. People will buy things that they think will make them look successful. Use these words to show how your offer will make then look more successful:
• Amazing
• Elegant
• Amplify
• Elite
• Enchant
• Remarkable
• Epic
• Sensational
• Fortunate
• Smart
• Beautiful
• Bold
• Spectacular
• Booming
• Staggering
• Boost
• Strong
• Boss
• Successful
• Knockout
• Kick-ass
• Ultimate
• Legendary
• Undefeated
• Conquer
• Daring
• Notable
• Effective
6. Authority Words
It’s proven that authority figures, no matter what they say, are far more persuasive than the average person. If you can get the reader to see you as some kind of authority, then your copy will be significantly more potent.
• According to
• Approved
• Authentic
• Authoritative
• Backed
• BECAUSE (this is a very effective one)
• Best-selling
• Bona fide
• Cancel anytime
• Case study
• Certified
• Dependable
• Endorsed
• Ensured
• Genuine
• Guaranteed
• Improved
• Genuine
• Ironclad
• Lifetime
• Expert
• Moneyback
• No obligation
• No questions asked
• No risk
• Official
• Professional
• Official
• Results
• Secure
• Tested
7. Fire Words
Anger has some funny effects when it comes to persuasion. When we’re fired up and angry, we become irrational and make decisions faster with less thought or consideration. By inciting fiery passion, we can get readers to make those quick decisions, like clicking our headline, or getting to our landing page.
• Abuse
• Agitate
• Annoy
• Arrogant
• BS
• Backstabbing
• Broke
• Brutal
• Bullshit
• Bully
• Corrupt
• Coward
• Crooked
• Diminish
• Disgusting
• Evil
• Exploit
• Force-fed
• Foul
• Greedy
• Hate
• Hostile
• Lies
• Loathsome
• Loser
• Lying
• Maul
• Morally bankrupt
• No good
• Obnoxious
• Pitiful
• Preposterous
• Provoke
• Punish
• Raise hell
• Revolting
• Ruthless
• Screw
• Smug
• Sneaky
• Sniveling
• Thug
• Vicious
• Violent
• Waste
• Worst
• Wounded
8. Scary Words
Just like anger, fear has some interesting effects on people in terms of persuasive power. Scared people make quick, irrational decisions without much thought – exactly what we want! By inciting a bit of fear, we can get more clicks, higher conversions, and more persuasive copy with some of these scary words:
• Agony
• Annihilate
• Apocalypse
• Assault
• Backlash
• Beating
• Beware
• Blinded
• Bloodbath
• Bumbling
• Catastrophe
• Fool
• Frantic
• Hack
• Hoax
• Horrific
• Pummel
• Reckoning
• Revenge
• Risky
• Scary
• Scream
• Hurricane
• Shatter
• Silly
• Jail
• Jeopardize
• Smash
• Cripple
• Looming
• Crisis
• Danger
• Tank
• Targeted
• Deadly
• Lunatic
• Meltdown
• Terrorist
• Toxic
• Torture
• Destroy
• Devastating
• Painful
• Panic
• Nightmare
• Peril
• Tragedy
• Disastrous
• Drowning
• Dumb
• Fail
• Pitfall
• Plagued
• Vaporize
• Victim
• Volatile
• Warning
• Worry
• Vulnerable
Strategically place these words in high visibility areas to elicit more out of your readers. The headline, the subject line, the call to action, etc.
These power words have a specific use for information products. You can sprinkle them throughout to retain customers, motivate them, and boost customer lifetime value. You can learn how to build such a product here.
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