Just because we all write emails, doesn't mean we're all professionals at it. Email is rapidly becoming one of the most important parts of marketing online. Emails are sent out to cover everything from product or service updates to follow ups and sales ads.
If you've worked hard to create a reputation online you would want to jeopardize it with a few lousy emails.
Follow these 6 tips below to ensure responses:
Email Writing Tip #1: Avoid the Robot Greeting
It shouldn’t be news to learn that the very first thing you should do, when writing an email, is to greet the recipient. You would be surprised how many folks get this wrong, all the time.
Email Writing Tip #2: Don’t Rush into Writing
Now just because you’ve greeted the recipient does not mean you should rush into writing. Take some time to think before writing. Always remember that every e-mail sent out in your name counts and reflects the professional backbone of your business.
Email Writing Tip #3: Present the Meat of the E-mail
Remember you have greeted the recipient and have introduced yourself or have written a follow up line to your last email to the recipient, so go ahead and present the meat which you wish to offer. The meat is the primary purpose of writing the email.
Email Writing Tip #4: Use a Case Study or Testimonial Where Necessary
Smart bloggers, writers and marketers start marketing from the onset. There is no special time for this, after all the whole thing about writing professional emails is to solidify deals, drive sells, generate leads, build more audience and familiarity.
Email Writing Tip #5: Close with Appealing and Polite Words
The last part of the email is always the part where you show how concerned you are about the time the reader invested in reading your email, and there is no other way to prove this other than closing the email with appealing and polite words.
Email Writing Tip #6: Don’t Rush to Push the Send Button
Check for grammatical errors, wrong spellings, lines in the email that needs the reader’s eyes, links that needs to be added etc.
Also take a second look at the subject of your email to make sure it delivers at first hand the content of your email.
Most times you make a promise of attaching a file but forget to do so. This is when you check all these to make sure you deliver.
Do you think we're missing any important steps you always follow when creating an email marketing campaign?
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