There are fundamental aspects to all businesses. When you ask the average person what those fundamentals are, they will say that they are things like marketing, legal incorporation, financials, HR, branding, etc.
While these ARE fundamental to an established, growing business, the modern business needs one more fundamental: a robust online presence.
There are many subdivisions to this online presence, like a network of social media accounts, a functioning website, a consistent digital brand, and what I consider the most important subdivision: an effective battery of email marketing campaigns.
Many people neglect this side of their new business because there is a toxic myth floating around the web: that email is dead.
Email is in fact NOT dead, it’s more vital to a functioning marketing strategy than ever before. In order for your email marketing strategy to be complete, you need to setup these 7 email campaigns RIGHT NOW. You’re missing out on boatloads of profit if you neglect these campaigns.
Before you read below, I highly recommend that you register for this week's webinar, where we'll show you the easiest way to build a highly profitable email list: click here to register now.
While the best time to start these campaigns is yesterday, the second best time is today. So without further ado, here are the 7 email campaigns you need to get on right this instant:
1. Subscriber Warmup Campaign
Your subscribers will not automatically be receptive to what you have to offer. There are all kinds of fun and creative promotional emails you can send, but first you have to warm your audience up to you before you can start selling to them.
People rarely go into communication with others for the sole purpose of receiving sales messaging. In fact, the modern person is very much averse to promotional messages. You need to befriend your audience before you can make offers to them.
Not only do you have to psychologically prime your subscribers for engagement, but you also have to establish a positive reputation with email platforms so that your content actually reaches the inboxes of your subscribers.
People say that email is dead because most promotional emails never even reach the subscriber. Email services will block a lot of marketing emails because they’re detected as spam. There are certain spam filters, that when tripped, will send an email into the spam or promotions folder.
Sometimes, email services will just delete an email outright without letting anybody know if they think it’s spammy.
If you follow certain procedures and strategies, then your emails will evade the spam filters and make it into your subscribers’ inboxes.
The way you do this is with the warmup campaign.
One of the ways you can build a good reputation with email services is by prompting replies to your emails. When services like Gmail or Yahoo see that you’re getting people to reply to you, it makes you look more legitimate, and a result your reputation with them grows and you’re able to inbox.
2. Seasonal campaigns
If you’re not taking advantage of seasonal promotion opportunities, then you’re missing out on boatloads of profit.
20% of all of the dollars spent in Q4 are spent during Cyber Week, that’s an UNREAL amount of money reaped during this time period. As a brand new entrepreneur, I was unprepared for my first few holiday seasons and as a result missed out on buckets of money.
Usually these campaigns last over a week or two, and consist of about a dozen emails. No email strategy is complete without this campaign. 90% of Americans buy gifts during the holiday season.
Virtually every American is looking for gifts to give during the holidays.
EVERYBODY during this time period is a hot prospect.
Prepare some email campaigns to take advantage of this phenomenon. Not just the Christmas holiday rush, but for all of the different special occasions throughout the year.
Halloween, Mother’s Day, Easter, you can even plan out email campaigns for obscure holidays, like birthdays of famous people.
The specific seasonal occasion for your campaign really isn’t that important, it’s just important that you build one. Most buyers become more receptive when they get a reason why a promotional event is occurring, but that actual reason why isn’t as important as the fact that there’s just a reason.
3. Cart Abandonment Campaigns
New entrepreneurs will run into the abandoned cart phenomenon almost immediately after driving their first wave of traffic.
They’ll crack open their computer, look at their stats, and see that 100 people added products to their cart in the past week.
They think “I did it! I finally struck digital gold!” but then feel their heart sink once they see zero final purchases.
A lot of people see this and they’re bewildered. Why in the world would so many add a product to their cart and then never purchase it?
The fact is that we live in an ADD world where we all have a tiny attention span. Before we can make it to the checkout page, we get a notification on our phone, go on Instagram, and then completely forget about that product we were looking at.
Thankfully, there is a way to recover abandoned carts and to recultivate that customer relationship.
You do this with a cart abandonment email campaign. Most shoppers will enter in their email before they make a full purchase. You can use this email to reach out to these individuals and reacquire them as customers.
This is a digital marketing staple. All of the biggest brands have cart abandonment campaigns themselves.
A great way to lure customers back to your shop is by offering them a coupon code for their return.
4. Social Media Plug
It’s important to have a multichannel presence on the internet. This means engaging with your audience across many different platforms. Text, email, Instagram, Facebook, etc.
Companies with multichannel campaigns retain 89% of their customers in the longrun and the lifetime value of those customers is boosted by 30%.
Brands work hard to send customers between their different channels so that they can reap the benefits of a strong multichannel marketing strategy. You can apply this technique in an email campaign.
Setup a campaign that directs your customers to your social media platforms so that they’re actively engaging with you on multiple channels.
There are a few ways you can do this, and you can even get creative by offering incentives for multichannel engagement.
For example, you can offer coupon codes to people who show proof that they have followed you on your social media platforms.
You can also incentive social media engagement through email by launching a giveaway that requires social media engagement to participate.
You can also launch a referral “tell a friend” type giveaway through email that will grow your social media following like a wildfire because of the very viral nature of this type of giveaway.
However you do it, start crafting your social media email campaign right now. Your brand is incomplete without it!
5. Regular newsletter
The monthly, weekly, or even daily (if you’re a natural born writer) newsletter is a powerful way to establish your brand and build community through email.
Recurring, regularly scheduled newsletters are an excellent ways to build recognition with your audience. If you see a scheduled newsletter from someone regularly showing up in your inbox, you’ll begin to remember them and before you know it you’ll feel like you know them. These newsletters will begin to feel like exchanges between you and an online pen-pal.
When people recognize you, your brand becomes strong. Open rates go up, conversions go up, customer lifetime value goes up, you become somewhat of an authority figure, and what you say is seen as more legitimate.
Who would you rather listen to: your childhood best friend who you have seen regularly over the course of years, or the guy behind you in the Albertsons checkout line? Your best friend – you’ve heard from him thousands of times!
Unless you want to miss out on a potent way to power up your brand, start working on your monthly newsletter right away.
6. Rewarmup Campaign
Sometimes you will lose influence over certain members of your list. They forget about you, stop opening and you fall completely fall off their radars. It’s sad, I know.
With a rewarmup campaign, you can win their hearts back and reacquire them as active members of your list. This is a good way to maintain high open rates so that your emails are actually getting read.
The best way to do this one is through segmenting. Most emailing platforms will allow you to break your list up into different sublists, or “segments” based on demographics and behavior. For example, you can segment your list based off of age and treat those segments differently in your marketing.
Here, you’ll want to segment based off of their interactions with your emails. For example, you can create a segment of people who have an open rate of under 5% for the last three months. These targeted rewarmup campaigns are very good at winning people back.
It’s natural for a list to shrink over time. But we can’t always run lead generation campaigns to fill that list back up. They’re costly and time consuming. As a new entrepreneur, time and money are something you’re likely to want to save.
These targeted rewarmup campaigns are a cost-effective way to retain the health of your list and keep it from shrinking.
7. Flash sales
Once you’ve worked hard to cultivate a strong brand identity and a strong bond with your audience, you can start getting creative with the promotional events. Now it’s time to make money!
Flash sales are like micro sales events. They’re sales that last for a very short amount of time. Just a few days, sometimes even less than 24 hours. They’re an effective way to get a big boost in revenue by hitting the list.
Flash sales work because they rely on the principle of scarcity. When it looks like an opportunity is in danger of leaving, our brains light up like fireworks and compel us to take advantage of that opportunity.
When we see a big 40% off sale that will only last until the sun goes down today, then we’re likely to jump right on that opportunity and snatch it right before it leaves our sight.
Frequent flash sale email campaigns are a great way to squeeze profit out of your list. If you’re not employing flash sales in your email marketing strategy, then you’re missing out on a lot of green.
Now that you've read the article, I highly recommend that you register for this week's webinar, where we'll show you the easiest way to build a highly profitable email list: click here to register now.
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