With e-commerce becoming more popular on mobile and tablet devices people still expect to be able to speak with a live person. While on the move it is much easier to engage in a quick phone call then try and research details. What makes things even more convenient is that most people now have the ability to make these calls directly from their search results.
Ipsos Research states that having a number is not only significant for purchases and product information but without one it can directly affect your company's brand.
Out of the 3,000 mobile searches they recently surveyed, they go on to say:
Across all seven of the verticals we researched (Travel, Restaurant, Auto, Local Services, Retail, Finance, Technology) click to call was an important feature for people looking to find information and make purchases.
- 62% of consumers searching for auto parts and services would be very likely to use click to call, and 57% would use click to call to compare pricing.
- 60% of those searching for car rental information on their phone would use click to call, and 44% would call to make a reservation.
- Within local services, 76% would use call features to schedule an appointment for professional services.
- 61% of people searching for financial services on their smartphones are likely to use click to call to make changes to their bank accounts.
AdWords lets you track incoming calls as conversions so you can see first hand the value of your online advertising. Based off of the responses you can use the data to focus on the campaigns that drive more traffic.
Have you noticed what other benefits AdWords provides when tracking calls and conversions from mobile devices?
Article Source: Google Inside AdWords
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