Holiday Preperation in 4 Steps

With Black Friday, Cyber Monday and even Green Monday Deals rolling out this holiday season online businesses are scrambling to prepare.

Below are 4 steps you should take right now to prepare for the upcoming holiday rush:

1. Perform List Maintenance Often and Early – The holiday season is a time of heavy email traffic. Between numerous promotional offers and increased transactional email, be sure to have to get a jump start on list cleaning before the season.

2. Don’t Surprise Your Recipients – Be sure to not change up your email routine too much or you might be at risk of losing some of your engaged recipients.

3. Web Performance is important for Email too! – Many ecommerce managers know that there is a direct correlation between the speed of online transactions and money made through ecommerce websites.

4. Traveler friendly with Mobile – With over 40% of email now being read on mobile devices, and the holidays being heavy travel seasons, be sure to offer mobile optimized emails through easy scrolling, larger buttons, and mobile friend landing pages.

Can you let us know if we are missing any important steps when preparing for the flood of traffic for this holiday season?

Article Source: Deliverability

Image Source: Flickr