Face it, you love Pinterest. Well it turns out you’re alone. The company recently acquired $225 million in venture capital, which brings its market value to a whopping $3.8 billion. The pinterrific social network is gaining so much speed – in value and in traffic – that it has far surpassed analysts’ projections. This has everyone watching for the 2014 Pinterest updates that are sure to come, and that are sure to make the site even more engaging and exciting in the New Year. Here are a few of those updates we can’t wait to see.
Expect More Competition
With more traffic comes more brand attention. Brand owners want to go where their audience is and with more people turning to Pinterest, brands are sure to follow. This means that you may be up against some stiff competition, but there is a silver lining. With all the brand attention, Pinterest is sure to put more money and attention into the business promotion side of its platform. This means that you will soon have all new and innovative ways to drive your brand message home to the ones who truly matter.
The other silver lining to a lot of competition is that you’ll have many more ideas to draw from. You will be able to keep an eye on your direct competitors to see how they handle the 2014 Pinterest updates. If you spy on your competitors regularly, they will never have a chance to surpass you. So you see? A lot of competition can be a good thing, and having to contend with so much competition will only make these Pinterest updates that much easier to deal with.
Online Advertising
The Pinterest updates most business owners are anticipating have to do with the advertising side of the platform. Right now Pinterest has announced that it is experimenting with advertising, but we should expect that experimentation to continue well into ’14 and beyond. The site obviously sees the success that Facebook and LinkedIn have seen with their advertising platforms and Pinterest wants a piece of the online advertising pie.
To be successful at Pinterest online advertising, or to be successful with any of the 2014 Pinterest updates, study your target market and, most of all, study how those individuals operate within the Pinterest infrastructure.
Only by knowing your audience can you hope to build a board, an online advertising platform and an overall Pinterest presence that your potential customers will love returning to again and again.
Images Rule
Most analysts studying 2014 Pinterest updates, as well as updates for all other social networks, see images ruling the social media landscape. Brands will not only be focused on sharing more images, but they’ll be very interested in receiving user-generated content from their fans and followers. This puts Pinterest in a terrific position, as the site is primarily visually-based.
You can’t just pin any old photos, images or videos if you want to effectively reach out to your target audience. Pick only the best of the best. Go with quality over quantity and study the ways that your audience interacts with your Pinterest updates and tailor your activities on the platform accordingly.
The way that your audience reacts to your pinnings is called engagement, and it’s huge if you want to be successful on Pinterest or any other social network.
Engagement
Most Pinterest updates have to do with engaging with the customer much more thoroughly. Pinterest and all other social networks are only able to exist because there is a two-way communication between both or multiple parties. This engagement and interaction is what makes social media so worthwhile, and Pinterest is steadily catching on to this fact.
We can expect more 2014 Pinterest updates to be focused on ways to get more intimate with the average person following your boards. It’s not enough that they repin your content or leave a comment. You want to get to know them and communicate with them directly so that they feel a familiarity that results in more return visits. This is the idea behind all social media campaigns, and these Pinterest updates are sure to make Pinterest a social media platform to be reckoned with.
With more people jumping on Pinterest than ever before and with the world going visual, Pinterest could soon surpass Google+, LinkedIn or even Twitter in the race to become the best and number one social network in the land. It has a ways to go before it topples Facebook, but the social network can always dream. Until then, these 2014 Pinterest updates should prove interesting and we’re all excited to log in, engage and share on everyone’s fifth favorite social media platform.
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