When most people think of video marketing, they automatically think of YouTube; the world’s largest and most viewed and used video sharing site. Yet there are many other video sharing sites on the scene, such as Vimeo, Vine, Instagram Video and a few others. Instead of spending hours or even days studying the various video marketing sites online, it’s far better to develop a core set of steps that will help you navigate all the sties you happen to come across. The following is an example of the steps you can follow to use video marketing sites to their maximum advantage.
Put Thought Into Your Brand & Name
Before you can use video marketing websites to upload your own content, you will need to come up with a catchy yet professional brand name and message. YouTube calls this a channel name, and you should choose a name that is very easy to understand and that most accurately represents the message that you are trying to get across to your viewing audience.
To help you out, spend some time examining the most popular channels or account names that you come across on the video marketing site you are attempting to use. Determine which names are most effective and which ones seem to enjoy the most popularity, and then use that information to make your channel or account name really pop.
Examine the Most Popular Videos
Video marketing uploads that work well on YouTube may not work as well on Vine or Instagram Video, and vice versa. Just as you examined the most popular channel names on the site you plan to use, spend an equal amount of time looking at the most popular videos. This can give you great ideas on the types of content to post and other details, such as proper video length.
Average Video Length
YouTube allows you to create videos that are up to 15 minutes long and Vine and Instagram Video allow you to create videos that are only a few seconds long. Yet it’s not about having the longest or shortest video when video marketing; it’s all about what your audience will tolerate.
Again, find the most popular videos in your niche or of all time and determine their average lengths. According to most experts, videos that are less than two minutes long are the most successful, but your audience may tolerate more or less. Only by conducting the proper research and examining the videos that came before yours can you hope to use video marketing websites to achieve your business goals.
Tags & Keywords
When you find videos that are similar to the ones you wish to create and upload, find out how they are optimized for Google and the video marketing website’s internal search engine. If the site uses tags like YouTube does, study the tags you find and start thinking about ways to tag your own videos to increase views and social sharing.
Then start looking at the keywords the top videos use in their titles, descriptions and tags and replicate the keywords in your niche that you think will advance your own video marketing efforts.
Video Marketing Descriptions
Look at the descriptions written for the top videos on the site you plan to use and determine if they are effective at garnering excitement regarding the video in question and if they manage to draw viewers to the video in droves. Then you can copy the best elements from the descriptions you come across to make your own videos extra enticing and watchable.
Privacy Settings & Analytics
Finally, if you hope to use video marketing websites to advance your own video marketing ambitions, make sure your audience can actually find and view your videos in question. Check the privacy settings and make sure that everyone can view your websites and comment on them as necessary. Don’t put any barriers between your audience and your video marketing efforts and you will succeed.
If the platform you use offers analytics data, much like YouTube does, use hits, views, commenting and other activity to your advantage by studying the data and altering your approach accordingly.
These are just a few tips that you can put into practice in order to get the most out of video marketing. With so many video sites to choose from, not just YouTube, you now have several avenues to pursue in order to reach out to your audience in all new ways. Those viewers are waiting for your engaging content. Now you just need to shoot the videos, upload them and hope for the best.
Image Source: Ronaldo Ferreira on Flickr
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