An easy way to improve your blogging skills is to branch out to other types of content writing. One of these different type of content is called copy writing. To some the sound of copy writing is intimidating and doesn't sound like a job they can do themselves but as any well established writer knows, there is nothing we can't learn and then turn around and write.
Read below to further understand copy writing and see how it can improve your blogging abilities:
What Is Copywriting? Most people think copywriting is the process of writing content for someone else with very strict guidelines; word limits, tone, etc. Whereas this is true for professional copywriting it’s not even half of the story.
Understanding How Content Is Read: One of the most important aspects of copywriting is formatting. You can have the best content in the world but if it’s displayed in an unformatted lump it becomes very difficult to read – and on the Internet that means it doesn’t get read.
Use Useful Subheaders: When you’re writing your content you need to break it up into sections – although you probably do this naturally even if you’re not using subheadings already. This allows readers to scan down the page and gather an understanding of what you’re discussing. 10 subheaders gives you 10 chances to capture the reader’s attention – which is a much better prospect than just relying on the title.
Useful Subheaders As An SEO tool: Don’t forget that if you’re using subheaders, it’s a great opportunity to mark them up as h2/h3/h4/h5 (depending on your design) so that search engines can add more weight to them. I bet that sub-title got your attention. It’s well documented that using sex in a title, caption or quote captures readers’ attention unlike anything else. Don’t force it in; your content will become unreadable if you’re trying to cram it full of sexually suggestive statements (although that sentence itself is filled with it).
Shorter Paragraphs: People find it easier to read shorter paragraphs; reading 100 lines of unbroken text is a daunting prospect for a lot of users and many will just navigate away from your site – and that’s not what you want at all. So break your content up into shorter paragraphs (with useful subheadings too) to allow people to get the most from your content
Just make sure your content is clear and not to grammatically advanced. Making it too difficult to understand or making your readers feel dumb is a huge turn off and a for sure way to loose readers for life. You simply want to be the best at relaying valuable information so it's keeps readers coming back for your review and advice.
How do you share high value content with the readers on your blog?
Image Source: Krissa Corbett Cavoura's photostream on Flickr
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