If you have a local business that is struggling and you seriously want to start making money online, you need to turn to mobile marketing. You need a website, which every one should have. Then you need to make sure it is compatible with every smart phone and tablet platform available.
Here are some studies that show why mobile marketing is imperative for local businesses:
Between April and December 2012, comScore conducted a study on behalf of 15miles and Neustar Localeze and asked mobile phone and tablet users about their search activity. In conjunction with comScore’s analysis of total and local web search activity, and local mobile content consumption, the study found that in only eight months, the number of overall US searches on mobile phones and tablets rose 21%. Total searches totaled 113.1 million for mobile phones and 38.7 million for tablets in December 2012.
And of those conducting searches, many are seeking out local information.
By December 2012, comScore found that nearly 86 million people searched for information on local businesses via mobile, a 25% increase over the beginning of the eight-month period. More than half of these mobile local searchers said they researched on the devices because they were on the go and needed immediate information.Apps are also becoming a more popular means of conducting local searches, a further indication of mobile’s growing role in local search. 15miles found that the number of app-based local searches nearly doubled in the past two years.What are local searchers looking for via those apps?
Getting directions was a prime app search activity on mobile devices. Google Maps was the No. 1 app used for local searches on phones and tablets, at 35% and 25%, respectively. Interestingly, Facebook’s app ranked second on both devices. Bing led the general search engine apps, with 17% using the portal on mobile phones and tablets.
If you have a site that connects viewers directly to your in store phone or live help, you are doing this right. Even I look for local stores to shop at and for discounts on my smart phone, I mean, it's just so convenient! Don't you?
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