If you were starting a business back in, say, 1982, video marketing would have been difficult and expensive. You would have been forced to hire a service where a crew would have come to your place of business with bulky equipment, lighting and the whole shebang. And this was all to have your video marketing message show up on grainy VCR tapes. These days video marketing is both easy and of the highest-quality and anyone can partake in it to send their business success through the roof. By simply using video marketing to thank or welcome clients, you will earn more money, you’ll retain more clients and you will soon make a name for yourself that is synonymous with the lofty amount of success you hope to achieve.
The Benefits of Video Marketing
The first few video marketing benefits for business owners are the most obvious ones. Video allows you to be multiple places at once, it alleviates you from having to hire live sales people and video marketing is very inexpensive to utilize these days. To put it more simply, video marketing is the bee’s knees for those starting a business and it only has to be put into action a single time to be successful.
Thank You Message
One of those video marketing benefits that we just spoke of was that you could be in multiple places at the same time. This is useful when you want to address every single person who has made a purchase from you. You can go about this in one of two ways. You can either create a single Thank You video that will play for all of your clients, or you can customize your videos for each one. Obviously, this will depend on how many clients you have to make videos for. If you only have a few, personalized is always the way to go. If done correctly, the video marketing benefits will become immediately obvious, as in you will probably get messages from clients telling you that your approach is unique and much appreciated.
Welcome Video Marketing Message
You will become far more memorable and you will retain far more clients if you can manage to send a welcome message to every single new client you earn. Tell your clients personally how much you appreciate the opportunity to work for them, and make sure you mention just what you have in store. You may mention all the success that you will bring the client in question. Just make sure that you deliver on all of your promises. You might even want to over-deliver if you hope to make the best impression possible.
Film Yourself and Upload
The easiest way to yield the video marketing benefits we’ve spoken of is to film yourself with your smartphone. If you’re an adult in the U.S., chances are you have a smartphone in your pocket that is much more powerful than those bulky film crew cameras from 1982. Your video recorder doesn’t even require bulky tapes or film. It’s all digital, allowing you to film and then upload the video to YouTube within about twenty minutes or less.
If you don’t want to hold a shaky camera to film your Thank You and Welcome video marketing messages, use a web cam. Choose a nice background, dress in your best clothes and smile so that you put your best foot forward, virtually speaking of course. Your clients will be amazed and it only takes a moment to send the link to the appropriate video following a fulfilled order or when a new client is earned. Keep in mind that for personalized video marketing messages, you may not want to upload the videos to YouTube or anywhere else in the public domain for all the world to see. Instead, you will want to host the videos on a private server. There are many free tools online to do so; and quite a few paid ones that will give you better quality and improved functionality.
However you go about it, sending a message via video is sure to make a great first impression with your clients, and every time they purchase from you they will appreciate the personal touch. Therein lies the truest of video marketing benefits that we have yet to mention. Video marketing adds a little bit of that human element to every interaction you have with clients and that is what makes it one of the best ways to greet and thank those who keep you solvent. Use video marketing today and let your clients know just how much you appreciate them in high-definition resolution.
Image Source: Jaybird on Flickr
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