If lagging information product sales have you feeling a little low, turn that frown upside down and start doing something about it. In order to improve your sales, it would help to understand why your sales are so low. This requires extensive analysis and testing. If you don’t want to take all that time, the following is a simple checklist you can use right now to increase product sales sooner rather than later.
Have You Chosen the Right Audience to Target?
The first thing you should examine when your information product sales leave a lot to be desired is your choice of niche. Your stagnant or non-existent sales could be due to the fact that there is very little interest for what you are offering. Or, you may have the opposite problem. There may be too much competition.
Just to throw out two examples, imagine if you were trying to ramp up your information product sales for a video training course that teaches pet owners how to train their dogs to jump through flaming hoops. For one, most people don’t have flaming hoops in their back yards. Second, flaming hoops are dangerous. A product like that probably won’t find too many buyers clamoring to hand you their credit card numbers.
Would you have one or two or even maybe twenty people interested in your product? Absolutely; but you won’t increase product sales by selecting such an obscure subject to write about.
Conversely, you won’t get very far with an information product relating to weight loss, dating, payday loans and any other hot niches, unless you can prove to your audience that your information product sales will reveal something that’s never been seen before.
So the reason for your lagging sales might be your choice of niche and the audience that comprises it. Find a new one and you may be better off.
Does Your Marketing Stack Up?
We can often become blinded to our own shortcomings, particularly when it comes to marketing our own information products. If you have spent a lot of time on your landing page, sales page and the emails that you send out to your audience, and you’re not getting the results you expect, it can oftentimes be difficult to admit that it’s your efforts that are the problem. Or rather, your lack of efforts.
To find out if your marketing efforts are truly on-point, visit your competitors’ landing pages, sales pages and subscribe to their email subscriber lists. In most cases, your biggest competitors have spent good money confirming that their marketing efforts work. Find out what your competitors are doing and do it better. Study the colors they use, the imagery and the words they use to get their points across. Then use that information to help your information product sales truly improve.
You may find that a simple color change or headline change is all you need to increase product sales. Only by analyzing your current marketing campaign can you pinpoint what’s working and what’s not. For best results, get a colleague to provide you with an outside perspective. Find someone who will be honest with you when it comes to how well your current marketing efforts are rocking it. Just don’t become defensive if you are told that your marketing efforts are less-than-stellar. Change things around. You may like what happens.
Do You Have Social Proof?
Most people want to know that others have already enjoyed your information product before they commit to a purchase. This is where online reviews and testimonials can really get the ball rolling for you. To increase product sales, pepper your landing pages, emails and other marketing materials with all the reviews and testimonials you can gather together. If you don’t have any of those to speak of right now, get some.
Send free copies of your information product to luminaries in your field and ask for honest reviews. All you need is one, but two are better. If you can manage to get several honest and positive accounts of your product, you will most certainly see an increase in product sales.
Of course, you should also make sure that your information product is the best it can be. Did you conduct enough research? Did you spend enough time putting your product together? Is your product free of typos and other errors? In many cases, you can increase product sales simply by improving the quality of the product you offer.
Of course, you should also make sure that your information product is the best it can be. Did you conduct enough research? Did you spend enough time putting your product together? Is your product free of typos and other errors? In many cases, you can increase product sales simply by improving the quality of the product you offer.
You now have several ways to turn your product sales around. Keep this checklist handy and use it often to keep your competition on its toes and the money flowing in.
Image Source: The Justified Sinner on Flickr
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