If you want to get your brand noticed this summer, it might just pay to advertise online. With computers in most homes and offices, smartphones in most pockets and now that wearable mobile technology is taking off, more people than ever before are using the Internet for everyday mundane things. They may seek out directions to their favorite restaurants, they may try communicating with a long lost friend on Facebook or they may read the latest reviews for the new spa in town. With online advertising, you will be able to put your brand in front of those who matter most as they go about their business on the Internet. You must be tactful, however, and subtle while at the same time being a tad bit bold. Don’t get confused just yet. Here are the latest summer ad tips to get you started so that your brand truly begins to shine just like the blazing hot sun this summertime season.
Start Slowly
The biggest deterrent that most people face when attempting to advertise online is the cost. Online advertising can be very expensive, that much is true. Yet if you can manage to start off slowly and only use a small amount of your ad budget as you go forward, you’ll find your summer ads performing without having to go broke. Here is how the masters do it.
Pick One Platform
Your summer ads can show up on Google, Facebook, LinkedIn, Twitter and Bing, but it’s best not to tackle all of those online advertising networks at one time. It is far better to pick one network and then build off of your success. Only when your summer ads start pulling in the kind of traffic you can be happy with should you branch out to the other available networks. If you haven’t already, it’s probably best to start with the most popular network available right now: Google Adwords.
Getting Your Summer Ads Started with Google Adwords
Sign up with Google Adwords and you’ll be able to advertise online almost immediately. Choose the preferences that appeal to you most – for right now, it’s best to choose the most basic of preferences. You can always go advanced later on – and start building your first summer ads campaign.
Developing Your First Online Advertising Campaign
To create summer ads that are more likely to become successful than not, do a Google search for your primary keywords and see what kinds of ads pop up. These are the ads that your summer ads will be competing with, so the ads you devise should be better than the ones that populate whenever the search results come up.
Click through the best ads you see to get a good idea of the entire experience. Analyze the words the ads use, the landing pages that the ads lead to and try to emulate anything that you feel is working, and discard anything that you feel isn’t so effective.
Just looking at a few competing ads can give you some great ideas on how you can start to devise your own summer ads. When you have some good ideas in mind, head on over to the campaign builder to start your foray into online advertising.
Short, Concise and Powerful
Those three words describe the most effective summer ads perfectly. When someone sees your ad, they should get an immediate concept of what the ad is about and what they can receive by clicking-through. Your landing page should then deliver on the promises that your summer ads convey. Once you are confident that you’ll be able to design clickable ads, start devising your first campaign
Ad Groups, Ads and Your Online Advertising Budget
With Adwords, you can create as many ad groups and individual ads as you want. It all depends on how much of a budget you have in place to make your summer ads noticeable online. Ad groups are like categories that contain separate ads. For example, you might have an ad group titled ‘Nike shoes’ with individual ads dedicated strictly to the Nike brand. You might then have another ad group called ‘Adidas’ and so on.
Just keep in mind that the more ads you have, the more of your budget might be whittled away. That is why it is necessary to set daily budget limits. With daily limits in place, your cost-per-click amount will never exceed that amount. This allows you to keep better control over your budget when you advertise online, and you’ll be able to tweak your ads and improve without breaking the bank.
That’s just the Adwords platform, mind you. Your summer ads can then be placed on the other online advertising networks once you get a handle on what your audience will best respond to. That’s why you might want to look at Adwords as your training ground when trying to advertise online. There are so many ways to test and tweak and determine the effectiveness of your campaign that you’ll want to spread the news and bring success with all the other advertising networks at your disposal.
The first step is to get started. Make your summer advertising campaign come alive and let Adwords be the platform that makes it happen.
Image Source: Pascale PirateChickan on Flickr
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