There is something about video marketing that makes your message that much more personal. Consider a video message to a customer instead of sending them an email. With video, you can talk face-to-face with the person without having to be in the very same room. Try generating that type of engagement with a plain old written email. Even if your email is dressed up with graphics and a pretty song and even if audio starts playing that reads the words aloud using your voice – your measly email won’t come close to an actual video marketing message when it comes to hooking the reader in. That ‘message’ is loud and clear – use more video in your marketing this summer and keep in touch like no other medium will allow you to.
The Ideas are Limitless
Think you don’t have what it takes to engage in video marketing the right way? Think again. Chances are you have a smartphone or you know someone who does – and chances are that smartphone comes with a pretty nifty camera built right in. That, or a web cam, is all it takes to engage with video. Here are some examples.
Send Out a Monthly Video Newsletter
Taking a trip this summer? Or are you having an otherwise interesting Staycation? Why not film yourself having the time of your life and then blast that video out to all of your fans in the form of a video newsletter? You don’t need fancy editing or graphics, but those things are great if you have time to include them.
There are plenty of free and low-cost video editors online. In some cases, you can engage in video marketing and edit everything right from your phone. Technology makes it very easy to send video newsletters or just plain old video updates.
Keep Your Audience Updated and Informed
The beauty of video marketing is that your videos don’t have to be long. In fact, you’ll get far more attention if you can manage to keep them short. Like seconds short. Vine, for instance, only allows but a few seconds per video, yet the videos that are sent around are insanely popular.
If your audience doesn’t feel like they’ll be trapped for a long time by pushing play, they’ll be more inclined to actually watch your video because, well, why not? It’s only going to take a couple moments of their time.
If you have a new product coming out, you can shoot a quick video giving your audience a slight preview of what’s to come. You might film a behind-the-scenes exposé of your assembly line, or you might interview one of your employees or customers.
Even if you just want to teach your prospects and customers something – a fact that’s relevant to the industry or that will help them get better use out of your products or services – film one or more video updates and your audience will feel more connected and most certainly engaged.
User Generated Content
Just because you have the video marketing capabilities doesn’t mean that you have to be filming 24/7. You should get to enjoy your summer, too, without having to film every single second of it. To keep your filming arm from getting too tired, encourage your prospects and customers to submit their own additions to the video newsletter. Or entice them to mail in their own video updates, their own tidbits and facts, and most of all funny stories.
Video marketing can be done by anyone, everywhere, and there’s no reason that you can’t ask your audience to do your marketing for you. Just make it worth their while. You might start a video marketing contest, for example, where the most interesting or funniest video wins. Think of all the submissions you’ll get, and how much fun you’ll have going through them.
The prizes for such contests can be something as simple as featuring on the blog’s homepage, or getting crowned on the company’s Facebook page for an entire month. You don’t have to give out physical or digital prizes, though those will indeed help to draw people in.
Yet the fact remains – nothing will keep your audience on the hook quite like video will. There’s a reason that YouTube is one of the most visited sites in the world. People love video. They become hypnotized by it. That’s powerful for marketing; and so you might want to start thinking about your upcoming video newsletter or any video updates you might be able to send out. Your prospects are likely searching for videos to watch right now. They may as well be watching one of yours.
Image Source: Avian Bareng on Flickr
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