New tools and technology can be scary. Especially for new marketers or those who shy away from diving into website data.
But measuring that data can be the difference-maker you've been looking for.
It's been proven that marketers who bring data to the forefront get significantly better results than those who don't. Focusing on data increases lead generation, customer acquisition, retention, and more.
What it comes down to is, data allows you to better understand your prospects and customers. Instead of guessing why something works or doesn't work, you know why.
The problem is, understanding data is another skill set some marketers still need to learn.
But fear not! It doesn't have to be scary.
A big benefit to the tools below is that they help make data visually friendly and understandable.
A big thanks to our friends at the Content Marketing Institute for putting together this great list.
Here are 3 impressive, data-drive tools:
TapClicks
TapClicks offers a set of pre-built integrations, but still runs the analytics gamut. Accordingly, the platform focuses on combining diverse data sets and sources into comprehensive dashboards.
However, because it’s made for agencies and media companies, TapClicks offers the ability to create white-labeled, client-facing dashboards in addition to internal ones. You can schedule regular client-customized reports to be automatically generated and sent. Proving your ROI to clients becomes a natural and regular part of your routine.
Maybe best of all, TapClicks lets you add margin and mark-up costs to your client’s campaigns that only appear on their end as final invoices. In other words, TapClicks combines the kind of business intelligence insights that drive powerful marketing while making it easy to report and bill.
DashThis
DashThis is primarily a report-generating tool for agencies that ends manual work.
As such, it offers a comparable stack of marketing-specific integrations and focuses not on content optimization but on building client-facing dashboards and reports that make highlighting KPIs straightforward. In addition to combining all your analytics in one location, the KPI emphasis makes aligning your agency’s output with your clients’ goals and timetables a breeze.
Naturally, how to optimize and obtain the results depends on how you choose to use the tools, but you won’t need to invest hours gathering information and compiling it.
For content marketers who suffer from serious technophobia but still find themselves using a host of measuring tools, DashThis may be the simplest platform that requires the very least IT expertise. It does one thing — collect and report KPIs — and it does it well.
SumAll
Getting a bit more niched, SumAll is a social media business intelligence tool that enables you to connect unlimited Facebook, Instagram, Twitter, LinkedIn, YouTube, and Google Analytics accounts.
By gathering comprehensive historical data across those mediums, you get a full picture of your social-media standing. This tool, however, does more than just report. It lets you know your wins and losses to help you plan upcoming content based on the networks you’re targeting.
What makes SumAll stand out is its automated “Insights” reports. By aligning your data with your followers’ and competitors’, SumAll offers proactive guidelines related to hashtags, scheduling, keywords, and influencer outreach. While those insights shouldn’t be treated as gospel, if you’re struggling to make your social media data actionable, this feature gives SumAll a unique advantage.
You can find more business intelligence tools at Content Marketing Institute.
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