Recently, Facebook introduced advertising to Facebook Messenger, one of the world's most widely used communication apps.
Messenger offers a promising new marketing platform, but to harness its potential, you need good tactics and a solid strategy.
This is easier said than done.
Messenger advertising is new, and a lot of marketers and solopreneurs aren't quite sure what to do with it.
And that's OK. It's tough keeping up with every new piece of technology.
In a recent article from Digital Marketer, the company's Vice President, Molly Pittman, gives some actionable advice about how to use the comment-to-messenger feature to amp up your Facebook marketing efforts.
How Facebook’s Comment-to-Messenger Feature Works
Let’s role-play for a second here. You pretend to be a marketer scrolling through Facebook, and I’ll pretend to be DigitalMarketer targeting you with an ad.
It all starts when you see one of our posts in your newsfeed. It could be a sponsored post or simply an organic post, like this one:
[Image source: Digital Marketer]
In this post, we’re offering a free guide to anyone who leaves a comment.
As soon as you leave a comment (you can designate how quickly you want to auto-message within ManyChat, by the way), you receive a follow-up from us inside of Facebook Messenger, which looks like this:
[Image source: Digital Marketer]
In the message, we instruct you to respond with the word “guide.”
It’s important to add this extra step! When they message you, they become a messenger subscriber.
After the word “guide” is typed, we send you a link to download the guide.
It’s all 100% automated, surprisingly easy to set up, and possible with a ManyChat Pro account (which starts at just $10/month).
What makes this even better is that it’s all happening inside of Facebook Messenger.
Which means that if you have any questions or comments along the way, all you have to do is respond to our message—giving us a chance to answer any questions and squash any doubts or objections right on the spot… all while gaining some valuable insights into what our customers are thinking.
Pretty cool, huh?
That's really just the tip of the iceberg. If you want to learn more about Facebook's comment to message feature, visit our friends over at Digital Marketer.
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