Writing content can be a grind, and if you're a solopreneur with a growing online business, you're probably writing a lot of content. Chances are, you haven't written this much text since your English Comp 101 class in college.
After you've written tens of thousands of words of awesome, comprehensive skyscraper content, you may find yourself running into an all-too-common problem: you're running out of good ideas.
It's natural to start with the most promising topics, making your way through all those good ideas you have. You end up covering all the most promising keywords, too.
And eventually, you hit a wall. You realize you're not sure what's left to talk about. This is especially true if you're writing content for a decidedly “unsexy” niche or industry.
But you can't just stop putting out content. Sure, you don't have to post daily or even weekly, but you need a supply of fresh new content to keep your audience engaged. It's also beneficial for SEO.
So where do you get ideas? Where do you go when all your original content topics have been exhausted?
There's more than one answer to this question, but a recent post over at NicheHacks offers a great solution, consisting of just one simple website.
It's called Quora, and if you're short on ideas for relevant content, it's an absolute gold mine.
You may have heard of Quora, and you may even be active there. If not, read on to find out how you can glean excellent content ideas from this innovative question and answer site.
Find Quora Questions To Mind Read Your Audience
If you don't know what Quora is, here you go:
It's a site where people go to ask, and give answers to, important questions in any niche. From photography to Zoology and and podiatry to beard care, there are questions and answers for everyone.
Which makes this an insane resource for you. Because every question your audience will ever be looking for the answer to will be on Quora.
That gives you an incredible insight, because it lets you:
- Find tried and tested topics for content
- Generate ideas for products your customers actually want
- Become part of a bigger community that cares about your niche
- Find competitors
- Look for link building opportunities
Don't believe me? Okay, watch this.
Let's pick a random niche site topic by looking around my office…
Chalkboards.
Let's search it in Quora:
Here are some of the questions it brings up:
Okay, if you're in the Chalkboard niche (two words I never thought I'd say), you could have these content ideas:
- How To Build And Maintain Your Own Chalkboard
- 10 Unorthodox Chalkboard Ideas Your Kids Will Love
- The Starbucks Method: How To Create Chalkboard Calligraphy That Sells
- Chalk And Talk: 5 Scientific Reasons To Ditch The SMART Board Once And For All
And you know that people would want to read them, because they've already been engaged by people on the forum.
Try it with your niche and see just how quickly you can come up with four blog post or eBook ideas.
As you can see, Quora is a great way to find out what kinds of questions your audience is asking — many of which haven't been covered in depth yet by any online resource.
You can find more awesome insights about running a niche site from our friends at Niche Hacks.
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