3 Easy Ways to Take Content From ‘Meh’ to AMAZING Using Visual Content

Humans are visual creatures. So were our ancestors, and so are our closest relatives.

We're actually kind of unique among mammals, in that we have great color vision, and three kinds of cones in our eyes.

Plus, a huge proportion of our brain is dedicated to processing visual information in highly complex ways.

So it's no surprise that visual content grabs people's attention quickly. Remember, we've been relying on our vision to understand our world since the dawn of our entire species.

Text, on the other hand, is a recent invention, just a few thousand years old at most.

We process images a lot faster than text.

“Eye-catching” is a relevant term here.

So why are we talking about the evolution and neuroscience of vision?

To underscore the fact that visual content keeps your readers more engaged.

There's a reason why even the most basic blog post almost always has at least a stock image at the top.

It makes a big difference in whether people actually read your content, in a way that most people aren't even consciously aware of.

In a recent post at Niche Hacks, you can learn more about how adding some visuals can keep your audience on the page longer, keeping them engaged and increasing the chances they'll click on your affiliate links.

Use Lots of Snapshots and Visuals to Keep Your Readers Engaged

One of the easiest ways to make your content look professional and trustworthy is by using snapshots and visuals frequently.

It not only makes your content look good but also helps your readers understand and consume information much more effectively.

Research shows that our brains process visual information almost 60,000 times faster than plain text. A reader is much likelier to remember visual based content as compared to simple text.

[image source: Niche Hacks]
In fact, a separate study shows that colored visuals increase people’s willingness to read a piece of content by almost 80%.

Roger Dooley, a neuro-marketing expert, recommends using images and snapshots with your content even when they add no apparent value.

Why?

Because images and snapshots make your content look more credible.

When you’re writing a blog post or product reviews, create snapshots and explain things in detail to your readers.

1. To make your snapshot even more effective, use Evernote Web Clipper.

It allows you to add text, arrows and symbols to your snapshots. You can also highlight any area that you want your readers to see.

[image source: Niche Hacks]
Even when you’re taking snapshots from other websites, you can add your own comments or highlight things for your readers.

This makes the image much more useful and makes your content look credible.

2. To add more originality to your content, and engage your readers even more, you can create your own animated gifs.

You can use them to demonstrate a small product function, for example, opening and closing of a bottle or jar (or any other product feature).

Or you can simply use them to add a bit of fun to your content.

[source: Getty images]
You can create your GIFs yourself by using Giphly. Just paste a video link and select the frames to convert into a GIF file.

3. Also consider adding videos, especially in your product reviews.

According to Internet Retailer, viewers are 85% more likely to purchase a product after watching a product review video.

Videos not only engage visitors much more effectively but also increase your web site’s average time on site which directly benefits your SEO.

Brian Dean, Backlinko, uses videos as a part of his blog posts. For example, if he writes a list post that has 15 or 17 points, he would describe 1 or 2 points using video content.

[image source: Niche Hacks]
Again, this makes the content look really good and adds a lot of credibility giving you authority content.

You can apply this technique to your blog posts and product reviews.