Not Showing Up in Google? This Super Simple Tweak Could Fix the Problem

Is your website failing hard at SEO?

You've built tons of relevant backlinks, spending hours on careful outreach to the right sites. You've spent even more time crafting awesome on-site content, great guest posts, and more.

But still, you're not showing up on the first page for any of the keywords you were hoping to target.

If this sounds like you, there's a chance you've made a pretty fundamental error.

But the good news is, it's super easy to fix.

You might have crawl errors on your site, which block Google from indexing some of your best content.

There are two types: site errors and URL errors.

Site errors mean Google hasn't been able to crawl your site at all for the last 90 days.

No wonder you're not ranking! URL errors mean Google's crawlers couldn't access a particular URL on your site.

A recent post from Quicksprout explains how to find, and fix, this error.

Check for (and fix) crawl errors

You may have read a previous post I wrote on how to use Google Search Console like a boss.

One particularly useful element I covered was crawl errors.

It’s an extremely important feature that allows you to quickly identify the following:

404 errors

Server errors

URLs pointing to a nonexistent page

Here’s the purpose of crawl error reports in Google’s own words:

[image source: Quick Sprout]
In other words, this will tell you whether there are any issues preventing Google from properly crawling your site.

This way, you’ll be able to identify any problems quickly and fix them right away without having to look through your site manually.

All you have to do is click on “Crawl” from your dashboard.

[image source: Quick Sprout]
Then click on “Crawl Errors.”

If everything is good, you’ll see this:

[image source: Quick Sprout]
Otherwise, Google will list the details of any problems.

If you do find errors, consult this guide from Moz on ways to fix them.