Steal These Simple But Powerful Copywriting Secrets From Top Online Retailers

PPC ads are a cornerstone of many companies' digital marketing strategies, and it can bring an impressive ROI when executed well.

Google's search ads are composed of text, without eye-catching visuals.

So you need ad copy that grabs people's attention, and that has a lot of appeal for your target audience.

This can be a challenge, since you have such a small space to work with.

Unlike a product description on your website, or a landing page, you don't have much room in terms of word count.

Your copy needs to be concise, while still packing a serious punch.

To stand out from the crowd, try these smart strategies from top Australian retailers.

Little things like adding an element of personalization, or focusing on the lifestyle aspects of your brand, could be just what you need to entice your audience.

Here are some great examples, courtesy of the SEMRush blog, that could spark your next big ad copy idea.

Inspire and Encourage: Become an Ambassador For a New Lifestyle

We are all striving to become a better version of ourselves, so why not apply to this your ads? Lorna Jane’s ad copy makes us want to believe in ourselves and to get us active and moving. So, if your business philosophy has even the tiniest touch of “Eat. Pray. Love.”, try creating some ads similar to these:

[image source: SEMRush]
Know Your Audience — Be Edgy and Spice Things Up, If Needed

Sometimes harsh words can ruin everything, but if you speak the language your audience speaks, being harsh can be a winning technique. Take a look at these ad copies created by Showpo, who is totally nailing the “AF” trend. Their texts, offering ‘hot AF swimwear’ immediately sound very native to the young and fashionable audience that they target:

[image source: SEMRush]
Personalize

Personalization is a very powerful technique — it makes people feel very special, and it also builds trust. This article about using emotional triggers in marketing states that the most effective emotions to evoke are trust, belonging, and guilt. This ad by Red Balloon sounds as if it were addressed only to the reader as if the person who wrote it knows them very well:

[image source: SEMRush]