A blog is practically a must-have for anyone interested in making money online.
Sometimes, it's a means to an end, a platform for engaging content that draws the right people into your sales funnel.
In other cases, the blog itself is the product, monetized with ads or affiliate links.
Either way, blogging is a long-term strategy.
That means you constantly need to come up with fresh new content to share with your readers.
As time goes by, this can get a little harder to do.
It's pretty common to occasionally find that your creativity is running dry.
But with a little bit of clever research and planning, you can keep generating topics for years to come.
There are actually several different types of content you can produce, and if you're out of ideas, trying a new style could be exactly what you need.
From tutorials, to product reviews, to in-depth op-ed pieces, here are some ideas to jump start your brainstorming.
How-To Content
This type of content continues to be the most popular online and much of it has to do with the user search pattern.
If you want to jump start your blog, then focus on how-to types of content solving a common problem in your niche.
Focus on:
- How to use products
- Search a common customer problem and solve it
- How to get more out of a popular product
Trending News
One of the highest searches in online marketing is “Google News” because what they change affects us enormously. However, this is for online marketing so you might want to consider providing trending news for your niche.
Here are some things to focus on:
- New company regulations
- New laws being passed
- New technology being introduced into the market
- Influential people in your niche
Introduce Products
It’s an enormous business to simply introduce visitors to new products in the market. Just like people are looking for solutions to their problems, they are also looking for products to help make things easier.
Work out a deal so you get paid each time someone purchases a product through your affiliate link or blog.
Here are some great ideas:
- Discuss product features
- Compare products
- Write an in-depth review, exploring features, price, and how to use it effectively
- Include videos
General Insight
This only works well if you’re an expert in your niche and have been in the industry for years. Beginners respect the opinion of those with experience so you can simply find a trending topic and write on it.
Many people have done quite well by simply providing their opinion in a niche but you have to be careful how you approach this business model. For example, just writing about anything won’t generate the buzz you’re expecting. You have to do research and make sure it’s content people are looking for.
Focus on the following when providing general insight:
- Write about new industry trends
- Provide your expertise on the topic
- Provide future predictions on trends
- If you have statistics or a case study, then showcase it to your visitors
- Get other authorities to provide their opinion
You can find more great content ideas over at John Chow's blog.
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