This Public Health Epidemic is Also a $36 Million Niche With Profit Potential

Looking for a niche with serious potential?

This type of problem is a huge health issue in the developed world.

Nearly one third of American adults suffer from this.

I'm talking about high blood pressure, or hypertension.

It tends to be combined with other issues like obesity, metabolic syndrome, and type 2 diabetes. If untreated, it leads to other cardiovascular issues and early mortality.

Because it's such a common problem, a lot of people are looking for solutions.

From pharmaceuticals, to natural remedies, to dietary and lifestyle changes, there are tons of ways to reduce your risk of hypertension, or to mitigate it if you already have it.

For smart affiliate marketers, this is a big opportunity to make money. You might think this niche is a little on the saturated side, and it is.

But, there are plenty of subniches under the “blood pressure” umbrella, and you may be able to carve one out for yourself.

Niche Hacks has some data about the size and worth of this niche.

Market Size & Worth

• Market Size is USD 36 million
• About 70 million American adults (29%) have high blood pressure—that’s 1 in every 3 adults.
• Only about half (52%) of people with high blood pressure have their condition under control
• High blood pressure costs the nation $46 billion each year. This total includes the cost of health care services, medications to treat high blood pressure, and missed days of work.
• High blood pressure was a primary or contributing cause of death for more than 360,000 Americans in 2013—that's nearly 1,000 deaths each day.
• Annual Growth 11.5%

The global blood pressure monitoring devices market is expected to reach USD 2.0 billion by 2022, according to a new report by Grand View Research, Inc.

Rising geriatric population prone to high blood pressure is expected to widen the consumer base by triggering incidences of target diseases such as hypertension which is anticipated to drive the demand for blood pressure monitors in the future.

In addition, increasing awareness levels and demand for personalized & portable devices for monitoring are the factors contributing towards the market growth.

In addition, increasing awareness levels and demand for personalized & portable devices for monitoring are the factors contributing towards the market growth.

Demographics:

• Core consumers aged 65 and above about 12.6% followed by 40-44 about 8.7%
• 3% Male and 54.6% Female users are married
• 8% people have no educational qualification
• 17% people are Assoc. Professional & Technicians
• 8% are in occupation of Wholesale and retail sales

Niche Demand 

Keyword	Avg Monthly Searches
High Blood Pressure	301,000
High Diastolic	14,850
Hypertension	125,330
High Pressure	125,330
Symptoms Of High	209,480
Pressure Chart	187,640
Pressure Lowering	138,850
Pressure Range	58,430

The table above shows the monthly searches on Google for this niche.

Combined they add up to an over 1,200,000 searches a month and that's not including the thousands of long tail keywords that we haven't covered.

This is a huge niche with a lot of demand.

Common Searches

Google.com

Google.com
high blood pressure home remedies
high blood pressure treatment
high blood pressure symptoms
high blood pressure diet
high blood pressure signs

Amazon.com

Amazon.com
High blood pressure monitor
High blood pressure pills natural
High blood pressure vitamins
High blood pressure formula
High blood pressure pills

You can find more data about the blood pressure health niche over at Niche Hacks.