There are a lot of places where businesses can make a sale.
Maybe some people come directly to your online store for a particular product.
Other sales happen because someone saw your Facebook ad, or you came up in a Google search, or someone heard a good word from a trusted friend.
But this is something most people don't really give much thought.
You might not even have one. And it's actually a prime place where you can bring in a few extra conversions of various kinds.
I'm talking about your email signature.
It's the perfect place to promote something current.
An ongoing sale, a new product, or a speaking gig at an upcoming conference are exactly the kinds of things you can mention in an email signature.
While they're not something people tend to focus on, your signature will be seen by people.
With a little effort, you can make sure the right things get noticed.
In a recent blog post, Hubspot offers a couple of concrete ideas for using your signature as a promotional platform.
1) Promote an Upcoming Event or Conference
Email signature marketing can help event marketers drive more registrations, increase live stream attendance, and improve post-event follow up.
Whether it be a conference hosted by your company, third-party event, or even a dinner, a registration CTA in all employee email signatures can result in additional views, clicks, and registrations.
We all know how much time and energy it takes to put on a world-class event, why not use employee email to get the right people there?
[image source: Hubspot]
2) Share a New Ebook or Industry Report
The easiest way to provide consistent and meaningful value to a prospect or customer is to pass along helpful content. Each email interaction is an opportunity to do just this — and sharing thought leadership content helps build trust and establish credibility.
But how can you ensure everyone on the team is sharing your newest ebook or industry report in all of their sent emails without forcing it into the conversation? Include a bright and beautiful call-to-action under their email signature.
[image source: Hubspot]
These are just a couple ideas for turning your signatures into a place where sales can happen. You can find more tips for turning email signatures into marketing tools over at Hubspot.
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