Instagram's quickly become one of the top social media platforms, and it's kind of a unique medium unto itself.
It's unapologetically visually oriented.
The kind of place where a picture really is worth thousands of words.
To use it for marketing, you need to get creative. Instagram is a very recreational kind of platform.
It's a place where teens and young adults connect with friends and check out stuff they're interested in.
It's a place where you can take a lighter, more playful approach to marketing.
That's what Coca-Cola has done recently, and it's been working very well for them.
In a recent blog post, Wishpond explains what smart marketers can learn from the soft drink brand's casual, carefree vibes on the internet's top photo sharing platform.
Coca-Cola (2.1m Instagram Followers)
Coca-Cola is one of those brands whose marketing objectives seem to be so completely different from our own that we can't possibly learn anything from them.
They're looking to retain their 130-year reputation, not build one.
So, just for fun, what are they doing over there on their Instagram account?
Celebrating “#NationalGrilledCheeseDay…”
[image source: Wishpond]
ACTIONABLE TAKEAWAY FROM THIS INSTAGRAM INFLUENCER
Don't be afraid to take yourself a little less seriously on social media than you might in your board meetings.
Social media is social after all.
The Big 8 holidays aren't the only holidays out there, and things like “#nationalcoffee/chocolate/pancake/dog/peanut-butter-day” might be just as likely to inspire engagement as Christmas, and more fun.
You can find more great examples of Instagram marketing from big brands in the full post from Wishpond.
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