3 Clever Tips for Facebook Ads That Get More Conversions Than Ever Before

There's a lot to learn about Facebook ads, even if you have some experience with them.

There are agencies and consultants out there that have built entire careers around Facebook ads alone.

So for beginners, it can get kind of overwhelming because there's just so much information out there.

Not to mention all of the options you can choose from, especially for audience targeting.

Facebook is an enormously and mind-blowingly powerful platform, but there's a learning curve involved in using Facebook ads to their full potential.

In a recent article from The Content Marketing Institute, author Karola Karlson offers some helpful tips for getting the most out of your ad spend.

1. Make high-value offers

Your Facebook ad should always include two messages: a call to action and a good reason for taking that action.

Usually, advertisers get it right when it comes to including the call to action. What many Facebook ads are missing is a unique value proposition – a clear one-liner that explains how your product or service will benefit the viewer.

As Peep Laja from ConversionXL puts it: “Value proposition is something real humans are supposed to understand. It’s for people to read.”

For example, this Facebook ad has a powerful value proposition: Reach more than 433 million professionals through LinkedIn.

[image source: The Content Marketing Institute]

Alternatively, you can offer a free product trial or a limited-time discount code.

The New York Times, for instance, offers a discounted subscription.

The small investment by the readers makes them value the deal more than they would with a free offer.

[image source: The Content Marketing Institute]

TIP: Don’t brag about your product’s features that seem amazing to you but are irrelevant to your target audience.

A simple litmus test for evaluating your value offers is to put yourself in your customers’ shoes and ask: “Would I click on this ad and buy that product?”

If the answer is no, spend some more time perfecting the value proposition.

2. Use original designs

Facebook users see tens if not hundreds of images in their newsfeeds daily.

If your Facebook ads resemble other pictures in their newsfeed, you’ll get a lot less attention.

To make your ads stand out from the crowd, design original ads instead of using stock images. In fact, make your ads boldly stand out so people can’t help but notice.

One of the easiest ways is to use bright colors.

Alternatively, you could also swim against the flow and create minimalist ads with a white background – a Facebook advertising hack I’ve seen working many times.

[image source: The Content Marketing Institute]

Your Facebook ad designs do not have to be complex, and you don’t need extensive Adobe Photoshop skills to succeed.

What you need is something that looks high quality and catches attention — a design you could easily create by using online tools like Canva.

3. Break up repetitiveness

You can’t publish the same ads over and over and get more people to act on them. To catch more target audience members, you need to create different ad creatives.

Even if that colorful ad design has worked wonders, a time will come when your target audience develops ad fatigue. To combat that, here’s what to do:

* Change at least some of your ad creatives every two weeks. Add new designs to existing ad campaigns while pausing low-performing variations.

* Create ads in different colors with and without in-image text. Expand your ad images to create more diversity.

* Set up a Facebook ad rotation schedule by creating two to three ad sets, each with different creatives. Do not change any other elements such as the target audience.

Here is a simplified version of a custom ad schedule: On each weekday, your target audience will see a different ad, and, consequently, won’t get tired of seeing them as quickly.

[image source: The Content Marketing Institute]