If you're running an online store, each product you sell should have its own unique product page.
A great product page can seal the deal and make a sale, but unfortunately, a lot of shops out there have pages that are honestly kind of lackluster.
Sometimes the image quality isn't great.
That's a problem when you're buying something online, because you can't see or touch the item in question before you buy it.
Bad copy can also affect whether customers buy from you or not.
If your product pages look too unprofessional, it diminishes consumer trust.
Plus, product descriptions need to be both informative and compelling.
So what makes a product page great?
In a recent blog post, Wishpond goes over three key elements that every product page needs to have: a large, high quality product image; a high star rating; and an eye-catching, prominent CTA button.
1. A Large, High-Res Product Image
[image source: Wishpond]
First and foremost, your visitors need to
1) Know that they're on the right page, looking at the product they selected from your product directory and
2) Be able to see the look they're going for. A large, high-res product image should be the first thing they see when they arrive on your product page.
2. “Stars” Rating that Builds Trust
Showing at the top of the page that your product is well-reviewed by objective, unbiased buyers of that product is a great way to start the “buying conversation” off on the right foot.
This, alongside the product image above, is the one-two punch of “My product is awesome and beautiful, and even people who don't work here love it.”
3. Call-to-Action Button Contrast
The current “Add to Cart” CTA button is not as eye-catching as it could be.
I'd recommend that Greats invert the current color scheme and make the button blue.
You'd be surprised by how impactful a simple design change can be – especially when it's a design change implemented on a bottom-of-funnel element like “Add to Cart.”
[image source: Wishpond]
These key elements can help you create genuinely compelling product pages that entice customers and boost your sales.
You can read more about how to maximize sales with a great product page in the full blog post over at Wishpond.
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