Want to generate lots of sales with an eCommerce site?
There are thousands of entrepreneurs who want to generate sales in eCommerce who don't know what to do.
Thankfully, there are remedies for this situation.
There are proven methods for optimizing your eCommerce store for sales. Here's a non-exhaustive list of 6 tactics you can use to get more orders on your store.
Treat this article like a checklist. When optimizing your site, go down the list and make sure each point is being applied.
Before you read below, I highly recommend that you register for this week's webinar, where we'll show you the easiest way to build a highly profitable email list: click here to register now.
Without further ado, here is that checklist:
1. Implement Testimonials in Your Marketing
No product page is complete without its reviews. If you don't have any reviews, you better get them ASAP.
After building your product page, acquiring reviews should be the very first thing you do.
88% of online shoppers say that product testimonials influenced their purchasing decisions.
You can get easy testimonials by offering free instances of your product to friends and family members.
Optimize the customer experience so that your customers are inclined to give your products five-star reviews. When doing this, just remember to abide by the rules of whatever platform you're using, as some forbid sellers from asking customers to review.
2. Be Everywhere With Multichannel Marketing
How many channels is your effectively business operating on?
If the number you answered with is less than 5, then you need to get to work.
Customers rarely make a purchase the first time they see a product. Most people need to see a brand multiple times before they make their first purchase.
The most effective way to appear to your customers multiple times is by launching a multichannel marketing campaign.
Multichannel marketing is when you reach out to your audience through multiple channels. This means having a presence on as many platforms as possible.
Get active on Facebook, Instagram, Pinterest, email, SMS, print media, messenger, etc.
Why is it important for you to reach out to your customers on multiple channels?
Because 72% of consumers prefer to interact with brands via multichannel marketing.
86% of shoppers regularly channel-hop across a minimum of two channels.
89% of customers are retained by companies with multi-channel engagement strategies.
Customer satisfaction is 23x higher in companies who run multi-channel strategies.
You can get so much more money out of your customers by implementing a multichannel marketing strategy.
That doesn't just mean creating accounts on all of these platforms, posting once a week and calling it a day. It means actively engaging your customers on these platforms and sending out a communication line through each of these platforms at least once a day.
If this sounds overwhelming, it may be worth the investment to outsource this function to somebody else. The money spent on a part time social media intern or on a virtual assistant to handle your multichannel marketing strategy is very likely to ROI considering all of the stats given above.
3. Work Videos Into Your Strategy
What's on your product page right now? Pictures of the product? A written description? Maybe testimonials?
If you don't have a video demonstration on your product page, now is the time to get one.
Videos are an integral part of the online shopping experience now.
Diode Digital ran a study concluding that online video is a 600% more effective marketing tool than print and direct mail combined.
People want to see the product they're about to buy in action. They want to see the context in which the product is used.
Your product is competing for attention in a massive sea of content where the product is only one drop in that sea.
Text and images just won't cut it in terms of catching the attention of prospects. Video is necessary for capturing people's attention.
It's been found that viewers retain 95% of a message when seen in a video as opposed to 10% of the message when viewed in text.
This doesn't mean you need to hire a professional film crew to film a feature length movie about your product.
All you need is a short, catchy video to quickly demo the product and captivate the viewer.
In fact, the shorter the video the better. Think of it like a commercial. Most commercials are only a few dozen seconds. Don't let your video excede two minutes.
Just take your mobile phone, get a few shots of your product in action, and then edit in some captions and background music to keep attention and convey the message.
I like to use the free editing software, Hitfilm Express, to do this.
4. Present Your Prospect with Choice – But Not Too Much
Your customer is more likely to make a purchase when given a choice.
By choice, I mean the ability to purchase different variants of the product. When somebody is in the position to make a decision, they are more likely to follow through with whatever you're requesting from them.
But, many people get too excited with this concept. They present their customers with 7 million choices in the hopes that this will boost their conversion rates.
What researchers have found is that too many choices actually scare customers away. When presented with 16 different colors, 9 different sizes, 8 different fonts, and 50 more different variations, the customer gets overwhelmed and just skips you for your competitor.
Give your customers enough choice to satisfy their need for decision-making, but don't give them so much choice that they're scared away.
5. Log Everything
Meticulously keep track of every change you implement to your site, your product, and to your brand overall.
By keeping a ‘change log' of every little thing you do in the business allows you to effectively analyze your stats to see what works and what doesn't work.
While this tactic may seem simple, easy even, most businesses do not do this.
Keeping and frequently updating a change log with everything you do to the business will put you lightyears beyond your competitors.
Analyzing your log and making decisions based off of what you find will put you in an entirely new universe of revenue.
For example, after analyzing your change log you may find that your business can 10x sales by making the site more mobile friendly.
6. Treat the Customer Like Royalty
Give your customer a great experience that they won't forget.
Study after study finds that customers come back in mobs when they have good experiences with a business.
By presenting a good customer experience, you can boost customer retention and 20x the customer lifetime value of your average prospect.
You can do this in a number of ways.
You can make a simple, easy checkout process.
You can ship the product almost immedietly.
You can make sure your product is quality and work hard to minimize faulty products.
You can provide extra gifts in the packaging.
You can provide handwritten notes thanking the customer for their business.
The amount of things that you can do to give the customer a stellar experience is endless.
Most revenue comes from a small subsection of repeat buyers. Treat them right and they'll keep coming back to you for years.
Now that you've read the article, I highly recommend that you register for this week's webinar, where we'll show you the easiest way to build a highly profitable email list: click here to register now.
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