We live in a world full of distractions. Everyone is competing for attention. At the same time, it’s critical that you provide valuable information to your prospects. The value is what keeps people coming back. The value is what reinforces that people should relinquish their precious attention to you (instead of giving it to cat videos and […]
3 Steps to Creating Killer Content When You Don’t Feel Like an Expert
Have you ever felt like an imposter? Imposter syndrome: “A collection of feelings of inadequacy that persist despite evident success. ‘Imposters’ suffer from chronic self-doubt and a sense of intellectual fraudulence that override any feelings of success or external proof of their competence.” Maybe you’re dabbling with affiliate marketing in a new industry. Maybe you’ve started […]
6 Ways to Create Less Content and Reach More People
Time is money. But creating content is a crucial,yet time-consuming, part of your marketing strategy. By providing valuable content to your target market, it draws them in and allows them to learn about your business. Wouldn’t it be nice if you could spend less time creating content and reach more people at the same time? Well, you can. […]
The Top 3 Reasons Social Media Marketing Falls Flat
Struggling with social media marketing? Don’t worry, you’re not alone. In fact, “45% of social media marketers said they haven’t been able to show social media’s impact on their companies’ performance at all.” Ouch. So if that’s what a group of Chief Marketing Officers are saying, don’t feel bad if you aren’t seeing the ROI you’d […]
4 Statistics That Prove Content Marketing is the Future (and the Present)
We all know content is king. Right about now, your eyes are probably glazing over. You’re thinking “blah blah blah, how many times have I read that?” Cliche? Maybe. True? Definitely. And while this may not be news to you, these statistics help shed some light on WHY content marketing is so effective. Which in turn […]
