Creativity is contagious (said Albert Einstein). It’s what sets you apart. It’s a way to show that you’re unique. Whether you’ve already got a massively successful business or if you’re just starting out, creativity can be the fuel that drives you. But sometimes you lose that spark. Sometimes you feel drained. That’s when it’s time […]
6 Storytelling Strategies That Grew the Company Peloton 2,829,405% in 2 Years. Seriously.
Take a look at that number. 2,829,405%. Your BS meter is probably off the charts right now. I don’t blame you. I was blown away by that number when I first read it to. But don’t be so quick to dismiss it as hype. This is what can happen when you’ve got a great product […]
3 Reasons Why Stories Sell
One morning I woke up, and I realized I just couldn’t do it anymore. I was done. It was going to be extremely difficult. But I knew it was true. No, I’m not talking about a relationship (I’m very happily married). I’m talking about the way I worked with clients, specifically, local business owners. I […]
5 Game-Changing Tools That Are, Shockingly, Free
Sometimes people associate the word “free” with “lousy.” I mean, if it’s so great, why aren’t they charging for it? Psychologically, “free” doesn’t feel very valuable. But that’s not always the case. As marketers, we know the importance of creating valuable content and giving it away for free. It’s a great way to build trust. […]
4 Crucial Components of a Lead-Generating Website
Your website is your most powerful tool for generating leads. You can drive all the traffic in the world to your site. But if you don’t capture leads, what’s the point? Awareness doesn’t pay the bills. That’s why it’s absolutely crucial that lead generation is the top priority of your website. So how do you […]
