To stay competitive with their rival, Snapchat, Instagram introduced a feature that mimics Snapchat’s functionality. The feature was a hit, and today, over 250 million people create Instagram Stories every single day. It wasn’t long before brands started creating Stories of their own as part of their social media content strategies. They tend to get […]
Slash Your Ad Spend With These 4 Hot AdWords Tips
Google Adwords can be a very profitable advertising platform for small businesses. But unfortunately, not all keywords are accessible to small players. In any given niche or industry, there’s a good chance that some of the keywords with the highest search volume, and potentially the most moneymaking potential, are incredibly expensive per click. So in […]
Low Blog Traffic? Try These 3 Quick Fixes to Get More Eyes on Content
Google Search isn’t going anywhere anytime soon, even though SEO has changed dramatically over the last few years. It depends on your niche or product, but for a lot of companies, organic search traffic is still a key source of traffic and leads. But sometimes, some of your content just doesn’t seem to be getting […]
Here’s How Smart Entrepreneurs Can Get the Most Out of Earned Media Attention
You know your brand is going places when people start mentioning you, without you asking them or paying them for it. This is referred to as “earned media,” and as long as the attention is positive, it can get you in front of a whole new group of people. Earned media isn’t really something you […]
3 Great Tools for Creating Awesome Logos — Without Spending a Fortune
Every business needs a logo. Something that not only looks professional, but that reflects your brand identity, and is genuinely memorable. Your logo serves as an icon that encapsulates your entire brand identity. In a best case scenario, you’re able to pay a great designer to create the perfect logo for your business. But what […]
