You know a Nike ad when you see it. Same with Coca-Cola or Apple. This is because they have a consistent visual brand. It’s a combination of visual elements — logos, layouts, color schemes, themes and motifs — that come together into a gestalt that consumers recognize instantly as a sign of that particular brand. You […]
Make Bank This Holiday Season With This Smart Content Strategy
There are some people where you always know exactly what to get them. People you’re really close with — parents, spouses, best friends. Then there are those people you’re not too close to, but you have just enough social contact with them to feel like you should give them something for the holidays. These are prime scenarios for gift […]
The Fastest Way to Start Making a Profit with Affiliate Marketing
It takes time to get a brand new niche site up and running. Creating content, building an audience, and establishing a strong sense of brand identity are crucial, and they don’t happen overnight. You could spend months working on your site before seeing a return on your investment. But what if you didn’t have to […]
Here’s the Secret To Making Content Marketing ROIs Skyrocket
People don’t just buy things suddenly, out of thin air. First, they need to have a problem that needs solving, and they need to be fully aware of that problem. Then, they need to figure out what kind of solution would work best for them. It’s at that point that they start looking at specific […]
This Massive Facebook Marketing Mistake Makes Sales Numbers Plummet
Having trouble gaining traction on Facebook? It might be because of the kind of content you’re posting. People go on Facebook to connect with friends, family, co-workers, and sometimes, brands. What they don’t go there for is a sales pitch. Today’s consumers are turned off by blatantly sales-oriented content, which they perceive as being spam. They don’t […]
