If you’re using content marketing, then so are your competitors. And that’s not just people who compete with you directly, by offering similar products or services. This can also include people with whom you’re competing not for the audience’s pocketbooks, per se, but for their attention. So one of these days, you’re going to need […]
Snag Valuable Traffic from Voice Search In Just 3 Easy Steps
It is still in its infancy, for the most part, but voice search has been taking off recently in a really big way. The tech may not be brand new, but if you’re familiar with the history and information science underlying computer voice recognition, it’s astounding. And today, it’s not only been more or less […]
Here’s Where You Can Reach Out and Make Sales to a Gen Z Audience
It still feels like everyone goes on and on about “millennials this, millennials that.” But the truth is, the generation we refer to as “millennials” — which consists of people born between the late ’70s and the early 2000s, give or take a few years — isn’t really particularly young anymore. Someone born in 1986 […]
3 Essential Steps to Protect a Valuable Personal Brand
If you’re a freelance professional, a consultant, or a rising star on Youtube or Instagram, you have a personal brand. And that brand is very valuable. You’ve probably spent a lot of time carefully designing your brand strategy, brand aesthetics, and other aspects of building up a public persona that represents who you are as […]
42% Of New Businesses Fail Because They Didn’t Do This First
A lot of businesses start with an idea. The company’s founder comes up with something they’d like to make or do, then builds a business around it. Sounds pretty promising, right? The thing is, an idea that seems great might not be very profitable after all. Before you start investing significant capital in a small business, you […]
