Podcasts are having a moment right now, with no signs of slowing down any time soon. The name itself reveals the format’s antiquity — do people even have iPods anymore? But podcasts have been experiencing a fruitful resurgence recently. Because the number of podcast listeners has grown so much over the last few years, marketers […]
Facebook Just Introduced a Brand New Feature. Here’s What Entrepreneurs Need to Know
Facebook is incredibly important for marketers and entrepreneurs. So when they introduce a major change, it’s big news. Recently, Facebook added a brand new feature, called the Explore Feed. This acts as a kind of alternative to the main News Feed, helping users to find new content. One of the key things about the Explore […]
Win Over Customers’ Hearts and Minds With This 6 Step Storytelling Strategy
There are only so many stories in the world that can be told. Narrative structure is something that is very deep-seated and intrinsic to human psychological and social experience. You’ve probably heard of Joseph Campbell’s concept of the “Hero’s Journey,” most likely in the context of its influence on Star Wars. Compelling stories follow a few […]
Don’t Post a Facebook Video Ad Without Doing This First
People use a mix of different kinds of devices to watch video content and browse Facebook. Sometimes, they’re on a laptop, especially during the workday. But they also browse on their phone a lot, and many consumers also have a tablet at home for evening reading. If you’re running video ads on Facebook, or publishing video […]
Local Businesses Beware — This Seedy Strategy Lets Competitors Sabotage Unsuspecting Companies
Most local businesses have some form of competition. That’s a healthy part of any economic market. But what if your competition isn’t exactly as honest or ethical as you are? Your Google My Business page is one of the most important things you need to have. It’s crucial that you provide accurate NAP info (name, […]
