What if there was one stupidly easy little thing you could do to get a lot more sales? Conversion rate optimization can take on a number of different forms. There are all kinds of things you can do to make each visitor to your site more likely to make a purchase — or even more […]
These 4 Simple Steps Can Transform a Niche Site Into a Well Oiled Money Making Machine
So you’ve set up your affiliate site, and you’ve found the perfect niche. You launch a new campaign, you’ve got all your ducks in a row, and then you go to bed. When you check in again, your heart sinks a little. You’ve spent a bunch of money, but so far, you haven’t gotten one […]
How 2 Successful Businesses Win Their Customers’ Hearts and Minds — And Their Pocketbooks
Quality is important — no one’s arguing that point. Crappy products and shoddy service are no way to win over the hearts and minds of your customers. But there’s more to a company’s success than just what they’re selling. There’s also the matter of branding, one of the most important parts of 21st century marketing […]
This One Critical Thing Can Make or Break A Sale
“Sell the sizzle, not the steak.” This maxim holds true in the world of marketing and advertising, and it’s been true since at least the 1920s, if not earlier. From the pioneering work of Edward Bernays, to the classic strategic brilliance of David Ogilvy, to today’s ever-changing digital marketing landscape, it’s all about the brand. […]
Track This Key Metric to Get More Mileage Out of Facebook Ads
Tracking the right metrics is the key to Facebook ad success. But which ones should you actually be paying attention to, and which ones aren’t worth worrying about? This can be one of the toughest things for marketers and entrepreneurs to figure out. It can depend on your campaign goals, the kind of service or […]
