When selling products online, the quality of your product photos can make a massive, massive difference in whether your potential customers will or will not make that critical purchase decision. To say nothing of how valuable great photos can be for promoting your ecommerce brand on platforms like Instagram and Facebook ads. In some cases, the products […]
3 Can’t-Miss Podcast Episodes Every Entrepreneur Needs to Hear
Podcasts are awesome. Bored on your lunch break? Listen to a podcast. Hour long commute to work? Podcast! But podcasts aren’t just for keeping you entertained. They can also be a great source of new ideas and new strategies for smart entrepreneurs. Shopify, the leading platform for making professional, trustworthy, high converting ecommerce sites with […]
Warning: This New Google Update Could Hurt Leads and Sales
In a few months, you could end up seeing a huge decrease in traffic if you don’t have this one thing. I’m talking about one little “s.” The question you need to ask yourself is, does your website’s URL start with “http,” not “https”? If so, that little “s” is a lot more important than […]
This Surprising Mindset Shift is the Key to Facebook Video Ads That Actually Convert
Social video is huge right now, with tons of marketing blogs and gurus emphasizing its importance for 2018. It’s the way of the future. And yet, the way to succeed with it, ironically, involves looking to the past. You can’t approach video for Instagram and Facebook the same way you’d approach Youtube content. It’s a […]
Copy Isn’t Converting? It’s Probably Because of These 2 Super Common Copywriting Mistakes
If you’re writing copy, you’re doing your darnedest to make it as compelling as possible. But you might be going about it the wrong way. It’s tempting to hype up the product or service you’re selling. That’s natural. But if you praise it too much, without offering some evidence or concrete data to back it […]
