Writing great marketing emails is like staying in shape. You’ve got to practice. The more you do it, the better you’ll get at it. An awesome new infographic from The Content Marketing Institute offers a fantastic seven minute crash course in everything you need to know to craft email copy that sells. It’s like the […]
This is the Secret to Selling Products at a Premium Price
Whether it’s the latest pair of Nike kicks, or a classic Chanel quilted chain bag, let’s be honest: A lot of products in this world sell for a lot more than the cost of the materials, labor, and logistics involved with producing, distributing, and selling them. As you can imagine, designer handbags are a fantastic example of […]
Try This Simple Headline Formula That Gets Likes, Clicks, and Shares Like Crazy
Headlines are a fine art. For copywriters, they’re absolutely essential. The most important part of any article or blog post is the headline. Period. So those of us that write copy spend a lot of time sculpting and perfecting our headlines. We also tend to have tips, tricks, and formulae we use again and again. Why? Because […]
Customer Experience Is Changing in a Big Way. Here’s What Entrepreneurs Need to Know
Customer service is changing really, really fast. And as it does, so are consumer expectations. Companies that don’t keep up are at risk of falling behind. But again, this is happening fast, and it’s a big challenge for smaller companies to adapt and stay flexible. It’s chatbots. You’ve probably seen headlines about them here and […]
This is the One Thing SEO Strategists Accidentally Do Wrong
Are you focusing on SEO to bring traffic to your site — and getting pretty lukewarm results overall? If so, you might be doing something wrong. And this is actually really, really common, especially among entrepreneurs who are relatively new to contemporary SEO best practices. Your targeting might be a little too broad. On the […]
