What if you could get someone to market your brand for free? Like, free influencer marketing, basically. What is that, if not one of the Holy Grails of Digital Marketing? “User generated content” is marketing parlance for people tweeting about your brand, without being paid or incentivised to do so. Think of a fashion instagrammer […]
5 Ways to Amp Up Your Email Marketing And Reach More People
Is your email list just one big blob of names and email addresses? If so, your conversion rates might not be as high as they could be. The thing is, your audience isn’t one big homogenous group. They don’t have the same needs, the same wants, or even the same values, necessarily. There’s a demographic […]
This Subtle But Clever Visual Tweak Could Double Clicks and Sales
Sometimes, it’s the little things that can make a big difference. People process images very, very fast. The visual system and the brain are geared toward making sense of visual input, and most of this happens in less than a second. A lot of this processing isn’t something people are consciously aware of. They don’t […]
What’s Brand Awareness Actually Worth? Here’s How to Find Out.
Brand awareness is a staple of marketing and advertising campaigns, especially on social media. It’s a long game that pays off down the line, as consumers become aware of your brand and start to internalize the idea of it. But how do you measure it? What’s the ROI of a Facebook ad campaign that has […]
This Is What Every Product Page Needs to Make The Sale
Once you’ve brought in web traffic to your online store, your customers are eventually going to end up on a product page. The copy on that page is critically important. It can make or break a sale. But what should you actually include in it? What does one actually write for a web page like […]
