At first glance, digital products can seem like a tough sell. There’s so much free information out there on the internet. How do you convince someone to pay for any of it? One couple has built a thriving business around a digital product, to the tune of over $600,000 a year. And their product isn’t […]
This Fantastic Online Tool Helps Entrepreneurs Find Out Exactly What Customers are Looking For
When you’re creating a marketing strategy for a small online business, like a Shopify store or an affiliate niche review site, it helps a lot if you know what your audience wants. This is especially true for content marketing. From the “just browsing” phase at the top of the sales funnel, to the eventual purchase […]
How One Jewelry Business’s Smart Strategy Ramped Up Their Sales
For ecommerce, not selling on Amazon is almost unthinkable. The massive online retail platform has a massive hold on consumers and, by extension, small independent retailers. When people need to buy something, they’ll often go directly to Amazon to find it. For brands that sell products online, the majority of their traffic can often come from Amazon […]
Every Business Needs This One Thing to Succeed – Even Offline Businesses
At this point, it’s pretty clear that just about every business — online or otherwise — needs a website. It’s a 21st century must-have. But there’s another critical thing that you need, and it’s not as immediately obvious. You need an email list. This is just as true for businesses that are totally offline — […]
7 Design Mistakes That Tons of Websites Are Making — And Losing Customers as a Result
Web design is its own profession and its own category. There are tons of professionals out there who specialize in it, specifically, as a service that’s distinct from both web development and general graphic design. It’s about more than just aesthetics, too. It’s also a matter of ergonomics, a “don’t make me think” kind of […]
