The advent of online content marketing was something that revolutionized the world of PR, marketing, and advertising. With audiences becoming increasingly annoyed with intrusive and invasive advertisements, and with ad block and video services like Netflix hampering old-school display ads and TV commercials, brands have found a whole new approach. It’s all about inbound marketing […]
Facebook Just Changed Their Algorithm in a Big Way. Here’s What Entrepreneurs Need to Know
Facebook has changed a lot over the years, usually for the better. And recently, they’ve made some substantial changes to their algorithms. Facebook doesn’t show users every single post from every account they follow. Although the newsfeed was originally in chronological order, they stopped doing that a long, long time ago. Instead, it uses complex […]
This Type of Content is Exploding in Popularity. Here’s How to Get in on the Action
The concept of the radio show is practically ancient, at this point. Ever since the 1920s, the world has been entranced by audio broadcasts and recordings. From shows that debut the latest new music in a particular genre, to interviews and talk shows featuring some of the world’s foremost people of note, there’s a lot […]
2 Awesome But Little-Known Content Marketing Tools For Staying Ahead of the Game (And the Competition)
Finding the right content marketing tools can help give you a serious competitive edge, with access to resources and information that no one else has found a way to uncover. There are tons of tools out there that can help make the content creation and promotion process easier, faster, and better. There’s Grammarly for proofreading, […]
Don’t Let a Sale Slip Away at the Last Minute: 3 Ways to Keep Customers From Abandoning Their Cart
A new customer comes to your site. Maybe they were Googling a product that you happen to sell, or maybe they clicked on a Facebook ad of yours. They land on the page, take a look around, and like what they see. Whether this particular guy came for something specifically, or he’s doing the online […]
