For nearly a century, companies and marketing agencies have recruited popular celebrities to put in a good word publicly for their brand. Even Orson Welles himself once did voiceovers in advertisements for frozen peas. There are tons of examples of successful celebrity endorsements. Remember that notorious Carl’s Junior commercial that Paris Hilton did in the […]
5 Weird Marketing Tactics That Work Like a Charm
In the world of marketing, we’ve all got our bread-and-butter staples. They’re strategies and tactics that are tried and true, reliable standbys that are always a solid bet. Sure, the particular staples we use can change a lot over time. Fifty years ago, ads in magazines and newspapers were a must-have. Today, a lot of […]
5 Revealing Stats About Facebook and What They Mean For Entrepreneurs
The way people use Facebook evolves over time, as do the platforms algorithms for displaying ads and organic posts to targeted audiences. Recently, SaaS provider AdEspresso has published a curated selection of the latest 2017 Facebook statistics, And some of them are rather unexpected. They’ve found that today, it’s more challenging than ever before for […]
6 Simple Steps to a Great Mobile Landing Page That Customers Can’t Resist
Mobile internet use overtook desktop browsing a couple of years ago. Today, there’s no doubt about it: Mobile devices are a lot of people’s primary means of accessing the internet. In the future, we may end up seeing more integration between what we currently think of as “mobile” and what we associate with “desktop.” But […]
This Massive Health & Wellness Niche Is Ripe for the Taking
It’s one of the most common health conditions in the entire developed world. Tons of people have it, and the older you get, the more likely you are to acquire it. And even though it’s usually considered benign, it can and does kill. It’s hypertension, also known as high blood pressure. You might even have […]
