Like it’s parent company, Facebook, Instagram is a powerful platform for laser-targeted advertising. While it’s definitely a “pay to play” system — that is, you won’t get much traction with organic posting alone… It can still be quite affordable for small businesses and solopreneurs. In some kinds of niches, like travel and apparel, you’re leaving […]
3 Social Media Mistakes That Turn Audiences Off
Are you getting engagement from your fans and followers on social media? A lot of businesses have a hard time getting a response from people on Facebook, Twitter, and other social media platforms. Getting followers is hard enough in itself, but even if you have them, you may have posts and tweets sitting there with […]
3 Ways to Find Powerful Micro-Influencers and Reach a Brand New Audience
There’s a long history of celebrity endorsement in advertising. From Orson Welles selling wine and peas, to Britney Spears for Pepsi in the early 2000s… The influence celebrities have over consumers can help power brands and product lines toward success. But today, social media has changed the game. We still have traditional celebrities like famous […]
4 Convincing Reasons to Ditch The 9-to-5
Every weekday morning, you show up at work. You clock in, you sit down at your desk, and you spend the next eight hours helping someone else’s company succeed and make money. The salary might be alright. And in this economy, you feel thankful to have a job at all. But what if you’re not […]
3 Smart Tips for Selling With Google Shopping
Google Shopping is a powerful channel for reaching new customers. In fact, it accounts for a surprising 56% of ad spend from retailers. It’s a type of ad called a “product listing advertisement,” or PLA for short. They show up at the top of the page on certain searches with clear commercial intent, putting your […]
