There are quite a few metrics you can use to quantify the success of a Facebook ad campaign. It really depends on your objective. Impressions might be important for a brand awareness campaign, but if your goal is to get someone to buy a product, they’re really not. The same goes for click-through rates and […]
How to Find the Perfect Dropshipping Niche In Just One Day
Thanks to the power of dropshipping, just about anyone can get into ecommerce. You don’t have to worry about inventory, shipping, logistics, or anything like that. But before you start dropshipping, you need to figure out exactly what you’re going to sell. That’s one of the hardest parts. No one can spoonfeed you the perfect […]
Having Trouble Connecting with Customers? Try This Powerful Technique
When you write up a blog post, put a landing page together, or run an ad campaign on Facebook, do you know who it is that you’re talking to? If not, you’ll have a tough time connecting with the kind of people who’d be the most interested in your products or services. You have to […]
Find the Perfect Audience With This Smart Market Research Strategy
One of the biggest mistakes entrepreneurs make is forgetting to validate their product. Before you start anything, before you create anything, before you set up your website, you need to makes sure of one very important thing: Is there a market for what you’re selling? If you want something to become profitable, you need consumers […]
Why Facebook Rejects Certain Ads — And What to Do About It
Are your Facebook ads not getting views? I’m talking about literally zero views. Sure, some ads just don’t perform well. Facebook advertising is a trial and error process, and it can take some time to figure out what works. But, it’s possible that your ads were actually outright rejected by Facebook. If so, there should […]
