Enterpreneurs often end up focusing on bringing in new customers. After all, you’re probably starting from zero, so there’s a period of time where that’s the number one priority. But eventually, you might want to switch gears. There’s a point where gaining more new customers isn’t the most profitable way to spend your marketing budget anymore. Instead, […]
3 Sneaky Social Media Strategies for Ethically Spying on Competitors
How do you beat the competition at their own game? First, you have to understand them. What are they doing? Is it working? If so, why? If not, what are they doing wrong? Do they have any weak points where you know you can do better, creating gaps where you can move in and carve […]
The Truth About Twitter in 2017: Does It Really Matter Anymore?
Is Twitter dead? This once groundbreaking social media platform is a decade old at this point. You might not have even been a legal adult yet when Twitter made its debut back in the late 2000s, when smartphones were barely even a thing yet. Even its format is a little dated at this point. That […]
Extra Traffic Could Actually COST A Website Money. Here’s How to Fix It.
Entrepreneurs usually think of more web traffic as a good thing. Sure, it depends on the context. Not all traffic converts well, and you could attract tons of visitors and not make a single dime off them. Even if you’ve got ads on your blog, you need Buzzfeed levels of traffic these days to make […]
Live Video Made Simple: How to Engage Facebook Fans with a Great Live Stream
Live video is huge right now, and audiences love it. Maybe in an age of on-demand video streaming, there’s actually a surprising amount of newfound novelty in the new online equivalent of live TV coverage. Brands in a ton of different industries have been hopping on the livestreaming trend, with great success. If you haven’t […]
