As far as animals go, humans have great color vision. And psychologically, the colors of things have a profound effect on how we experience and conceptualize them. Color psychology, the study of how our minds relate to color, is fertile ground for smart marketers looking to get an edge in the marketplace. The right color […]
This Clever Content Strategy Gets Audiences Talking
When you create content, you want people to read it and share it. This usually means you’re shooting for two key things: shares on social media, and backlinks from other websites. Not only can backlinks drive traffic in and of themselves, but they’re also essential for SEO. If you want to come up in organic […]
How to Start Dominating a Competitive Market
Heavy competition tends to scare off smaller players, like affiliate marketing solopreneurs. But the thing with competition is that if it exists, it means there’s money in that particular niche. Otherwise, there wouldn’t be so many people vying for dominance. Yet it also makes it hard to break in if you’re new and your budget […]
3 Simple Ways to Chase Away Content Thieves and Protect Your IP
When you put up content online, there’s always a chance that someone else will steal it and claim it as their own. Blog content, videos, and especially images and photographs, are all at risk for theft. You’ve probably heard stories of people who were surprised to run across their own Facebook or Instagram profile pics […]
How to Transform Popular Content into Cold, Hard Cash
A lot of people blog, make Youtube videos, or maintain a social media account for fun. Over time, you might find that you’ve accumulated a substantial following. Once it gets to a certain point, you’ll probably want to start thinking about your options for monetizing the account. Having a pre-existing audience puts you ahead of […]
