One of the best ways to boost your conversion rate from paid ads is to start segmenting your audience. Once you have enough information to do so, you can target specific ads to specific groups of people. You can also tailor products or services accordingly — for example, you might have a Basic paid subscription […]
4 Surprising Things About Email that Entrepreneurs Should Know
It may seem a little old-fashioned at this point, but email is still one of the most important channels for digital marketing. The fact is, it works. It’s one of the best ways to reach your audience effectively, and you should start building your mailing list as soon as you launch your business. But there […]
Boost Product Sales with This Unique Form of Marketing
If you run an online business, and you read a lot about internet entrepreneurship, then you’ve probably heard of this. The thing is, most people – especially when starting out – begin on the OTHER side. I’m talking about the concept of affiliate marketing. Promote someone else’s products, drive sales, get a cut. It’s a […]
This Sneaky Factor Drives Up Instagram Ad Costs
Instagram, arguably the top visual social network, is owned by Facebook. And like Facebook, they have a bidding system in place that determines the cost of running ads on their platform. The price you pay for Instagram ads can depend on a bunch of different factors. There’s your max budget, your bid, the estimated action […]
How to Plan a Six Figure Ecommerce Business: A Step by Step Guide
If you want to sell products online, you need to figure out how to market them effectively. There’s really no way around it. It’s a busy, crowded world out there on the internet. People have so many stimuli coming at them from every direction, each thing vying for their time and attention. You have to actively promote […]
