Facebook ads are powerful, and they can also be surprisingly affordable for small businesses and solopreneurs. While there are probably a few exceptions here and there, just about any brand can benefit from paid Facebook advertisement. But how much should you actually spend? What kind of budget is going to get you a good ROI […]
Keep Audiences Hooked With This Powerful Approach to Social Media
Engagement is a two way street. You have to actively interact with you audience on social media if you want to successfully build a community and a fan base surrounding your brand. This means cultivating an online “environment” on social media that encourages discussion, conversation, and user generated content creation. To engage your audiences, you […]
These 3 Brands are Flourishing on Instagram. Here’s How to Swipe Their Strategy
Introduced relatively recently, Instagram Stories are a creative new medium for visual brand storytelling. Taking a page out of Snapchat’s book, they’re designed to disappear after 24 hours. It’s a way of sharing an ongoing sequence of events, constructing a narrative using visual content. Brands in all different industries are finding creative, interesting ways to […]
This Website Problem Is Lurking in the Shadows and Killing Traffic. Here’s How to Fix It
How good is your content, really? Is it really “high quality?” Even if you’ve put a lot of time, effort, and money into a lot of it, there’s a chance that somewhere on your website, some older, subpar content is lurking in the shadows. Maybe you’ve gotten a lot better at writing over time, and […]
3 Little Mindset Shifts That Make a Massive Difference for Entrepreneurs
Every entrepreneur struggles sometimes. Success is a long, harrowing upward battle. Fatigue and stress can definitely take their toll on you. To stay sane, you need the right mindset. The way you look at things and frame your own reality will have a profound impact on your behavior, your attitude, your well being, and your […]
