Apparently, influencer marketing is all the rage these days. It’s the latest hot trend in the digital marketing world, as the unprecedented global connectivity of the internet transforms what it means to be a celebrity. Social media influencers come in all shapes and sizes, so to speak. Some of them are popular Youtubers. (Think Nostalgia […]
Don’t Lose Traffic to This Common Mistake
There are quite a few ranking factors that determine whether Google’s going to rank you on the first page for any given keyword. Over 200, in fact. While SEO isn’t a central concern for some businesses, others can get a lot of mileage out of organic search traffic. The more eyes you can get on […]
Running an Affiliate Niche Site? Read This Before Hiring a Freelance Contractor
When your affiliate site takes off, and you start making some real money, you’ll run into a problem: you can’t do every single thing yourself. Not anymore. As your business grows, you’ll start to realize that you’ve got way too much on your plate. This goes double if you have a day job, too. At this point, […]
3 Ways Anyone Can Make a Blog Look Professional (Without Paying a Designer)
So you’re a writer, not a designer. You’re on a tight budget, so you don’t exactly have extra cash to spend on professional web design. So your content is great, but your blog looks a little “basic.” Maybe even a bit unprofessional. It’s missing a certain je ne sais quois, a sleek cohesion that makes the […]
Why Audiences Trust Influencers: The Key Traits For Winning a Dedicated Fan Base
There’s a reason why influencer marketing works so well: their audiences trust them. In just about any niche, there are influencers. These are people with substantial online followings. They might be Instagrammers, Youtubers, bloggers, or something else entirely. What they have in common is a sizeable sphere of influence. This can vary significantly, from big-time […]